Social Media Manager

Role: Freelance Social Media Manager

Location: London - Hybrid plus travel to events

Type: Full-time, Freelance

Salary: Up to £40,000

The Opportunity

Can you turn the buzz of a pop-up event into content that makes people want to discover, follow and shop a brand?

Our client is a growing premium heritage fragrance brand looking for a hands-on Social Media Manager to build its presence, grow an engaged community and turn interest into purchases.

Working closely with the founders, you will lead both the strategy and day-to-day delivery of social media. From planning launch content to capturing the atmosphere at an event, you will help bring the brand to life in a way that feels distinctive, relevant and commercially effective.

This is a role for someone who lives and breathes social media, enjoys creating content themselves and wants to be actively involved in a growing business. You will need to be as comfortable getting involved on the ground as you are reviewing performance and deciding what to do next.

What You’ll Be Doing

• Lead the brand’s social presence. Manage strategy and day-to-day activity across Instagram, TikTok, and other channels, maintaining a consistent brand voice while tailoring content to each platform.
• Capture the energy of live events. Attend trade shows, pop-ups and brand activations, turning the atmosphere, conversations and behind-the-scenes moments into content for use during and after each event.
• Create content yourself. Film and edit short-form video, write engaging copy and create, schedule and publish content that encourages people to watch, engage and take action.
• Plan ahead while staying responsive. Build a content calendar around launches, campaigns, partnerships and relevant cultural moments, with room to respond to trends and spontaneous opportunities.
• Build an engaged community. Manage conversations across social channels and coordinate influencer partnerships, gifting and user-generated content.
• Connect content with commercial results. Track audience growth, engagement, website traffic and conversion insights, using what you learn to improve performance. Support paid social activity through creative assets and performance monitoring.
• Work hands-on with the founders. Contribute ideas and support practical event preparation and set-up when needed, alongside your social media responsibilities.

What You’ll Bring

• Hands-on experience managing social media for a consumer brand, ideally within fragrance, beauty, luxury or lifestyle.
• Strong content creation skills, particularly filming and editing short-form video, with examples of work you have personally created.
• Evidence of growing an audience or building an engaged community, alongside an understanding of how social activity can influence purchases.
• Confidence using social media planning tools and analytics to understand what is working and where to improve.
• A feel for trends, visual storytelling and brand tone - you know what is relevant to a brand, rather than following every trend.
• An organised, proactive approach and the confidence to work directly with founders, take ownership and move between planning, content creation and event support.

You must have the right to work in the UK and be able to attend events in person as part of this role. You must be available for work on a hybrid basis in their London office.

Next Steps

Apply via the link or reach out to [email protected] for more information.

And remember - you can now apply with a traditional CV or a Video CV , whichever you prefer. There’s no pressure to be on camera and no disadvantage either way - it’s simply another way to introduce yourself.

Equal Opportunities & Application Process

LT Talent is an award-winning recruitment agency. We are committed to creating an inclusive and diverse workforce and encourage applications from candidates of all backgrounds, ethnicities, genders, ages, sexual orientations, religions, and abilities.

Due to the high volume of applications we receive, if you have not heard from us within 7 days of submitting your application, unfortunately you have not been successful on this occasion. However, we thank you for your interest and encourage you to apply for future opportunities.