Business Development Manager

BUSINESS DEVELOPMENT MANAGER – LONDON

Are you the kind of person who can walk into a café, clock the fridge layout and already be thinking: “XOXO belongs here”? Do you thrive on building real relationships and bringing bold brands to life in the real world? Well, look no further.

We’re looking for a standout Business Development Manager to drive visibility, volume and vibrant partnerships across London. If you’re obsessed with growing challenger brands, building standout customer relationships and bringing a category to life, we want to hear from you.

This is very much a field-based role! You’ll be out and about across London, meeting customers, opening new doors and building relationships face-to-face. We’re looking for someone who loves being on the ground, getting stuck in and bringing the XOXO brand to life, rather than sitting behind a desk.

WHAT YOU’LL BE DOING 🎯

Territory Account Management

• Own and grow a portfolio of key independent accounts and regional chains across London
• Drive volume and visibility via promotional sell-in, merchandising and trade activation
• Build strong, long-term relationships with cafés, bars, convenience stores and lifestyle retailers
• Lead sell-in conversations with cafés, bars, convenience stores and lifestyle retailers

Execution & Sales Performance

• Deliver against monthly volume, distribution and menu listing targets
• Own CRM and reporting across your accounts
• Monitor trade compliance and in-store promotional performance

Field Intelligence & Feedback

• Share market, shopper and competitor insights to help guide commercial strategy
• Feed into product innovation and channel-specific execution plans

Collaboration & Development

• Work closely with the Head of OOH for coaching, performance tracking and support
• Partner with Wholesale NAM to ensure smooth handovers and volume uplifts

WHO YOU ARE 🔍

• Previous experience working with independent cafés, bars or lifestyle retailers
• Strong understanding of London’s café, hospitality and lifestyle-led retail landscape
• A confident communicator, commercially astute and naturally self-led
• Proven success in sales, account management or customer success
• Comfortable working in a fast-paced, high-growth environment
• Passion for culture-led, disruptive brands

STRUCTURE OF ROLE

Customers: Key independent cafés, café groups, bars and lifestyle-led retailers across London

PURPOSE OF ROLE 👀

Your job is to drive volume and visibility across London through exceptional account management, new business development and trade execution. 💥

The Business Development Manager is the face of XOXO Soda for local accounts, delivering standout customer experiences that turn first-time stockists into long-term partners.

MEASURES OF SUCCESS

🏆 New account wins across the region

📍 Distribution, menu listings and multisite targets

📈 Repeat order rate and uplift in volume

✅ Effective trade promotion and compliance

🤝 Strong customer relationships and retention

WHY JOIN US? 🥤

🚀 Be part of a fast-growing brand shaking up the drinks industry

💰 Competitive salary

🧑 🤝 🧑 Join a fun, ambitious and high-energy team that’s obsessed with what we do

💡 Make a real impact across one of our most important growth markets

🌴 25 days holiday plus bank holidays

🥤 Free XOXO sodas in the office!

No Recruiters Please.