Senior Marketing Manager

Senior Marketing Manager – CMD (UK)

Location: London CMD Office (Hybrid – 3 days office)

Travel: Occasional travel to Rotherham and Telford offices as required

Contract: Full-time Permanent

Salary: £Competitive + Bonus

About the Role

We’re looking for a Senior Marketing Manager to take a lead role in CMD’s demand generation and brand-building activity, with a strong focus on attracting new customers, delivering integrated campaigns and strengthening the brand’s authority and credibility within the market.

You’ll join CMD, part of Luceco PLC, and work closely with the sales team to plan and deliver integrated campaigns that increase awareness, strengthen CMD’s market position, attract new customers and generate high-quality leads.

CMD is a long-established manufacturer specialising in power distribution, workstation power and ergonomic solutions for commercial spaces. Based from our London office, you’ll take ownership of the marketing plan and use a mix of digital, content, PR, email, events and targeted campaigns to reach key audiences, demonstrate CMD’s expertise and create new business opportunities.

This is a great opportunity for an experienced B2B marketer who is commercially minded, understands the importance of building a credible brand, and is comfortable working closely with sales to turn marketing activity into measurable business opportunities.

What You’ll Be Doing

Lead Generation & Campaigns

• Plan and deliver integrated campaigns focused on generating demand, attracting new customers and creating qualified leads
• Work closely with sales to identify target audiences, sectors and new business opportunities
• Develop targeted activity across email, digital, website, social media, content, PR and events
• Manage campaigns from initial planning and audience targeting through to lead capture, follow-up and performance analysis

Brand, Content & Market Positioning

• Build CMD’s authority and credibility within its target markets through consistent messaging, thought leadership, PR, case studies and customer-focused content
• Develop clear propositions and campaigns that communicate CMD’s expertise, products and customer benefits
• Identify opportunities to increase CMD’s visibility and strengthen its position with key audiences, specifiers and decision-makers
• Maintain the quality and consistency of the CMD brand across all marketing channels

Sales & CRM

• Build a strong relationship with the CMD sales team, ensuring marketing activity supports commercial priorities
• Use CRM and customer data to improve targeting, segmentation and campaign effectiveness
• Support effective lead capture, qualification and follow-up between marketing and sales
• Track marketing-generated leads and their contribution to sales opportunities and pipeline

Performance & Planning

• Set clear KPIs covering lead generation, brand awareness, engagement, conversion and commercial performance
• Analyse campaign and CRM data to understand what is working and improve future activity
• Manage marketing budgets and external partners where required

What We’re Looking For

• Strong B2B marketing experience, ideally at Senior Marketing Manager level
• Proven experience delivering integrated lead generation and brand-building campaigns
• A commercially focused approach with a good understanding of the relationship between marketing, sales and pipeline
• Experience within commercial interiors, electrical, construction, specification, manufacturing or related B2B markets
• Experience developing content and campaigns that build brand authority, credibility and market visibility
• Strong stakeholder management skills and experience working closely with sales teams
• Confident using data to measure performance and improve marketing activity
• Organised, proactive and comfortable taking ownership of multiple campaigns and priorities

Desirable, Not Essential

• Good working knowledge of Salesforce or a comparable CRM platform
• Experience with marketing automation, digital advertising and analytics platforms
• Understanding of specification-led sales and longer B2B customer buying journeys

Why Join CMD

• Take ownership of brand marketing and lead generation for an established UK manufacturer
• Help strengthen CMD’s authority, visibility and credibility within its target markets
• Work closely with sales and directly support customer acquisition and commercial growth
• Shape CMD’s approach to campaigns, content and lead genera…