Director Product Market Development

Why Join iMDx

At Insight Molecular Diagnostics (iMDx), our mission is to democratize access to molecular diagnostic testing. At our heart, we are a science-driven organization focused on giving clinicians and researchers the diagnostic tools they need to help improve patient outcomes.

Join us and be part of a team that’s redefining what’s possible in healthcare.

Core Competencies

• Market Intelligence and Strategic Insight
  Gathers and translates customer, market, and competitive insights into actionable product and commercial strategies.
• Product Strategy and Market Fit
  Aligns product specifications, positioning, and development priorities with customer needs to support successful RUO market adoption.
• KOL and Customer Relationship Development
  Builds trusted, long-term relationships with key opinion leaders, laboratory decision-makers, research institutions, and other influential customers.
• Cross-Functional Collaboration
  Partners effectively with Commercial, Business Development, R&D, Medical Affairs, and other teams to align priorities and advance product and data-development opportunities.
• Go-to-Market Execution and Market Adoption
  Develops and executes go-to-market and Early Access Program strategies that drive institutional engagement and initial product adoption.
• Business Acumen and Results Orientation
  Uses market segmentation, forecasting, competitive analysis, and budget awareness to prioritize initiatives and deliver measurable commercial results.

Professional Experience

This role is responsible for developing, leading and executing the commercial RUO product strategy across IMDx’s portfolio of oncology and transplant products. In this role, this person will develop long-term relationships with key decision makers and influencers in the clinical laboratory and research laboratory sphere of influence. They will drive market intelligence to inform our product and clinical development roadmap to ensure that our products are meeting a need in the market and have the highest success of adoption in the RUO market. They will use their experience in the RUO space, along with market feedback to ensure we are building products that the market will be able to use. They will be responsible for identifying and targeting key customer segments, obtaining feedback to inform product development design and specifications, align our strategy around the needs of the market and driving initial market adoption from key customer segments.

What You Bring To The Table

• Serve as the market intelligence arm of the organization and create consistent flow of feedback from the field to inform strategy and product direction for our RUO products.
• Work across the organization to drive alignment on product market fit, and define product specifications for IMDx’s RUO products
• Work with business development, and R&D team to drive outreach for potential partnerships or data development opportunities.
• Identify key customer characteristics to further segment the market and plan targeted outreach and awareness of IMDx’s RUO products.
• Build relationships with existing KOLs and develop new key customers for involvement in current and future commercial and medical activities.
• Develop and execute the Early Access Program strategy to get institutional buy in at key high valued centers.
• Drive initial market adoption of our RUO products and inform market projections and forecasting.
• Identify and initiate programs/tactics of mutual interest to IMDx and KOLs, as appropriate.
• Disseminate KOL insights and intelligence across cross functional partners in order to develop new strategies, tactics, training, and customer service efficiency.
• Development of Go-To-Market Plan
• Remain knowledgeable of the competitive environment and treatment paradigms within Oncology and how IMDx’s portfolio compares to competitive landscape.
• Stay in alignment with Corporate Budget around Market Development initiatives.

Physical Demands

• Standing, sitting, walking, bending, reaching, manual manipulation, and lifting 25 pounds.
• Ability to have full-body movement
• Ability to work on a mobile device, tablet, or in front of a computer screen and/or perform typing for at least 50% of a typical working day.
• Ability to travel 40% domestically and internationally if required.

Why Wait? Apply Today!!!

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