AI-Native B2B Senior Content Manager

The Role

Team 201 is looking for an AI-native B2B Content Manager who can create high-performing content and run the system that brings it to life.

This is not a traditional editorial or project management role. We need a strong writer who can move fluidly between long-form and short-form content—then manage an efficient production queue involving full-time team members, fractional specialists and AI-powered workflows.

You’ll turn complex ideas from B2B technology companies into clear, compelling content designed to drive action. You’ll also own the operational engine behind that content: managing intake, priorities, assignments, reviews, approvals and deadlines so work moves from idea to published asset without unnecessary friction.

The right person combines the instincts of a conversion copywriter, the judgment of a B2B content strategist and the rigor of a content operations lead.

What You’ll Do

Write Conversion-Driven B2B Content

• Translate complex technologies, products and business ideas into clear, persuasive content.
• Write across formats, including:
  • Website and landing-page copy
  • Campaign messaging
  • Thought-leadership articles and executive bylines
  • Case studies and customer stories
  • Email campaigns and nurture sequences
  • Organic and paid social content
  • Sales enablement materials
  • Video scripts, briefs and supporting copy
• Shift comfortably between a deeply researched long-form article and a concise LinkedIn post, headline or CTA.
• Adapt voice, depth and technical complexity for different brands, audiences and stages of the buyer journey.
• Build content around a defined audience, business objective and conversion action—not simply a publishing calendar.
• Interview subject-matter experts and turn their expertise into differentiated, credible content.
• Edit and strengthen work produced by internal contributors, freelancers and AI.

Run Content Production

• Own the content queue from intake and prioritization through production, approval and publication.
• Turn strategies and campaign ideas into clear briefs, assignments, timelines and deliverables.
• Match projects with the right full-time or fractional resource based on subject matter, format, skill set, capacity and budget.
• Coordinate writers, designers, strategists, video partners, subject-matter experts and client stakeholders.
• Maintain visibility into what is planned, in progress, awaiting review, blocked and ready to publish.
• Identify bottlenecks early and keep multiple workstreams moving without sacrificing quality.
• Establish practical standards for briefing, drafting, review, version control, approvals and content reuse.
• Balance deadlines and available resources across competing priorities.

Build AI-Native Content Systems

• Determine when AI can accelerate a task, when human expertise is essential and how the two should work together.
• Use AI as an embedded part of research, ideation, drafting, repurposing, editing and quality assurance.
• Build and maintain reusable prompts, agents, templates and workflows that improve speed and consistency.
• Create review systems that evaluate content against the brief, brand voice, audience needs, factual accuracy and conversion objective.
• Continuously test new tools and processes, adopting those that create measurable improvements rather than novelty.
• Protect quality and originality by applying strong human judgment to every AI-assisted output.

Improve Content Performance

• Partner with GTM, demand generation, SEO, paid media, web and sales stakeholders to connect content to broader business goals.
• Use performance data to identify which messages, formats and topics are driving engagement and conversion.
• Recommend how content should be refreshed, repurposed or distributed across channels.
• Develop systems for getting more value from strong ideas rather than treating every deliverable as a one-off asset.
• Help improve the team’s overall content velocity, consistency and effectiveness.

Support Social Media Strategy and Content Production

• Support the strategy and content production for select B2B social media accounts.
• Develop content themes, channel plans and campaign ideas aligned with each client’s audience, brand and GTM priorities.
• Identify timely content opportunities based on company news, executive perspectives, industry conversations and performance insights.
• Write and edit soci…