Senior Marketing Manager

Job Summary:

This is a platform side marketing role focused on category growth, and the role owns end-to-end marketing strategy and operation for our EMEA categories. You will build category marketing rules, design merchant incentive mechanisms, manage category marketing budget, and launch platform-level category campaigns to drive category GMV expansion, merchant activity improvement and sustainable ecosystem growth across EMEA markets.

Key Responsibilities:

1. Category Strategy & System Building Develop annual marketing roadmaps and category growth strategies cross EMEA. Build brand tiering around authorized versus grey market status, including tiered merchant incentives, category subsidy rules and differentiated growth policies for flagship brands, mid-tier sellers and new merchants, to activate the overall category merchant ecosystem;
2. Category Campaign Planning & Execution Own the category promotion calendar aligned with EMEA key shopping nodes based on the campaign calendar and local seasonal sales. Combine platform traffic resources and category-exclusive benefits to launch customized category campaigns, boost overall category transaction volume, penetration and user consumption scale;
3. Category Marketing Budget & ROI Management Independently manage EMEA category marketing budget, complete scientific budget allocation by country, merchant tier and campaign scenario. Standardize subsidy specifications, track full-cycle fund investment and output, conduct closed-loop ROI analysis, optimize budget structure, and improve the overall utilization efficiency of category resources;
4. Key Merchant Cooperation & Category Value Delivery Drive in-depth cooperation with core brand merchants (e.g., Mattel and top-tier consumer goods brands). Negotiate joint promotion plans, platform resource support and merchant matching investment. Empower key merchants with category-exclusive activities and product strategies to lift their conversion and sales, so as to strengthen platform category scale and user stickiness;
5. Industry Insight & Competitive Strategy Iteration Continuously monitor EMEA competing platforms’ category policies, merchant incentive rules and campaign gameplay. Analyze local market consumption characteristics, iterate our category strategies dynamically, and maintain the platform’s competitiveness in merchant attraction and category transaction scale.Track sample redemption, shade finder or size guide engagement, return rate by promo type, aged inventory turns;
6. Data driven Category Growth Optimization Track core category metrics including GMV, transaction volume, merchant activity, new seller growth, conversion rate and traffic efficiency. Identify growth bottlenecks and incremental opportunities via data analysis, and launch targeted marketing optimization solutions to drive steady improvement of category scale and quality;
7. Cross-functional Collaboration & Business Review Collaborate with traffic operation, merchant operation, product, regional and compliance teams to ensure smooth policy and campaign implementation. Deliver weekly/monthly/quarterly category performance reports and business reviews to support data-based strategic decisions.

Job Requirements:

1. 8 years e-commerce platform side marketing category operation experience, familiar with EMEA cross-border e-commerce ecosystem; selective distribution knowlege is preferred;
2. Solid understanding of platform merchant incentive systems, category marketing budget operation and largescale platform campaign models, with the ability to independently build category growth systems;
3. Proven track record of driving category GMV growth and merchant ecosystem upgrading through marketing strategies and budget operation;
4. Strong data analysis and business insight, capable of locating core problems and outputting actionable optimization plans;
5. Business fluent in English; European language (DE/FR/ES/IT) proficiency is a plus;
6. Excellent collaboration and project management skills, able to handle multi-country project delivery in a fast-paced platform environment.