Real Estate Marketing Assistant

Job Summary:
We’re ready to hire a proactive, highly organized Real Estate Digital Marketing Specialist with a strong marketing background to help create and run the CRM, database, and lead-generation systems behind a growing luxury residential real estate business on the Westside of Los Angeles. The role centers on marketing and systems rather than general admin, spanning CRM setup, SEO, landing pages, email marketing, and social/video content. The strongest applicants can turn an established brand, website, and content library into a steady lead-generation and client-nurture engine, and are excited about growing with the business over the long term.

Key Responsibilities:

• Choose, configure, and organize a real estate CRM, bringing together contacts from phone, email, spreadsheets, open-house sign-ins, and past transactions
• Clean, deduplicate, and segment the contact database, tagging past clients, prospects, agents, and referral partners
• Set up lead-nurture and follow-up workflows and monitor lead activity through the pipeline
• Plan and carry out lead-generation campaigns for buyers, sellers, and sphere/referral contacts, including neighborhood-focused campaigns
• Create landing pages and lead-capture funnels (seller/buyer pages, home valuation campaigns) linked to the CRM
• Handle on-page SEO, keyword research, and local SEO for the website
• Repurpose video content into blog posts, social posts, Reels, Shorts, and email content
• Manage and schedule Instagram and YouTube content and keep the content calendar and library organized
• Create and run email newsletter campaigns, segmented lists, and nurture sequences
• Use AI tools to help with content creation, research, and workflow automation

Mandatory Skills:

• Proven experience with real estate CRM systems and database management/segmentation
• Strong WordPress experience, including landing page creation and on-page SEO
• Experience building lead-generation funnels and email marketing campaigns
• Comfortable producing short-form social/video content (Instagram Reels, YouTube Shorts)
• Conscientious, organized, and self-driven
• Strong written English and communication skills

Preferred Skills:

• Previous experience supporting a Realtor, real estate team, or brokerage
• Experience with real estate CRMs such as Follow Up Boss or HubSpot
• Familiarity with email platforms such as Mailchimp, Flodesk, or Constant Contact
• Video editing experience (Canva, CapCut, or similar)
• Comfortable using AI tools (e.g., ChatGPT) to work more productively
• Knowledge of local/neighborhood SEO strategy

Why Join Us:
This is an opportunity to own a marketing and lead-generation function from the start, with real input into strategy and not just execution. You’ll work in a flexible, supportive setting with strong long-term growth potential as your responsibilities and compensation increase along with the business.