Attendee Marketing Manager

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor’s Best Places to Work 2025 UK list.

This role is based out of our London Blackfriars office

Attendee Marketing Manager – Maritime

We’re looking for a commercially minded, data-driven Attendee Marketing Manager to lead visitor acquisition and audience growth across our Seatrade Maritime portfolio.

This role is responsible for developing and delivering integrated marketing campaigns that attract high-quality audiences, increase registration and attendance, and deliver measurable commercial results. Working closely with Commercial, Content, Product, PR, Digital Performance and Marketing Operations teams, you’ll ensure every campaign is insight-led, customer-focused and optimised for performance.

This is an exciting opportunity to shape the growth of some of the world’s leading maritime events while helping transform how marketing is delivered across the portfolio.

Key Responsibilities

Audience Growth

• Own attendee acquisition strategy across the Seatrade Maritime portfolio.
• Develop integrated marketing plans aligned to commercial and event objectives.
• Drive visitor registration, attendance, engagement and retention.
• Identify opportunities to grow new audience segments and markets.
• Build customer journeys across the entire attendee lifecycle.

Campaign Management

• Plan and execute multi-channel campaigns including:
  • Email marketing
  • Organic and paid social
  • Website optimisation
  • Content marketing
  • Partnerships
  • Media
  • Paid digital channels
• Ensure campaigns are delivered on time and within budget.
• Continually optimise campaigns using performance data.

Customer Insight

• Use customer insight and data to inform campaign strategy.
• Develop audience segmentation and targeting strategies.
• Analyse attendee behaviour and conversion performance.
• Recommend improvements to increase ROI and customer experience.

Performance & Analytics

• Monitor campaign KPIs and report performance against objectives.
• Track registration trends, conversion rates, acquisition costs and channel effectiveness.
• Produce regular performance reports with actionable recommendations.
• Work with the Performance Marketing and Marketing Operations teams to improve campaign efficiency.

Stakeholder Management

• Partner with Commercial teams to align visitor and exhibitor strategies.
• Work closely with colleagues in the wider team to develop compelling campaign messaging.
• Collaborate with central Digital, SEO, Automation and Analytics specialists.
• Build strong relationships with industry partners and associations to expand audience reach.

Continuous Improvement

• Test new marketing approaches and channels.
• Champion best practice in attendee marketing.
• Share learnings across the wider marketing team.
• Contribute to the continuous improvement of marketing processes, technology and ways of working.

Key Performance Indicators

• Visitor registration targets achieved
• Qualified attendee growth
• Attendance conversion rate
• Campaign ROI
• Cost per registration
• Email performance
• Website conversion rate
• Digital engagement metrics
• Customer acquisition and retention
• On-time campaign delivery
• Budget management
• Stakeholder satisfaction

Skills & Experience

Essential

• 5+ years’ experience in B2B marketing, event marketing or audience marketing.
• Proven experience delivering integrated marketing campaigns.
• Strong understanding of digital marketing channels and customer acquisition.
• Experience using marketing automation and CRM platforms.
• Excellent analytical skills with the ability to translate data into action.
• Strong project management and organisational skills.
• Outstanding written and verbal communication.
• Experience managin…