Senior Product Manager, Invest

ABOUT ROCKET MONEY 🔮

Financial security shouldn’t be a privilege. Yet, Americans carry $1.26 trillion in credit card debt¹, nearly one in four has no emergency savings², and only 46% of households reported retirement-account savings³. Rocket Money’s mission is to meaningfully improve people’s financial prosperity for millions of people.

Few companies combine Rocket Money’s reach, member trust, and understanding of people’s financial lives. Our vision: money that works for you, without making you work for it. With advances in automation and AI, we can go beyond helping members understand their finances to helping them improve their financial health, paying down debt, saving and growing their money automatically.⁠

We’re looking for a Senior Product Manager to build a new investing product from 0→1, then grow and scale it into a core part of Rocket Money’s future. With end-to-end ownership and direct access to senior leadership, you’ll have the reach of an established platform, the impact of a small team, and the opportunity to improve millions of financial lives.

ABOUT THE ROLE 🤹‍♀️

You’ll lead a small, decisive product team with engineering and UX to build a new investing product from 0→1, find product-market fit, and grow it into a sustainable part of our business. Together, you’ll uncover meaningful member needs, test the hardest assumptions, and build a simple, trustworthy experience. You’ll shape product direction, make clear prioritization decisions, and own outcomes from discovery through launch and scale.

The opportunity goes beyond launching another product: you’ll help make Rocket Money a place members turn to not just to manage today’s finances, but to build their financial future. What you build will give members new reasons to stay and grow with us, and help shape Rocket Money’s next chapter.

This is a senior individual contributor role reporting to the Group Product Manager, Financial Products, with close partnership with the Vice President of Financial Products and senior leadership. You’ll collaborate with engineering, design, data, operations, marketing, finance, legal, compliance, and external financial partners. You’ll pair strategic judgment with hands-on execution—from roadmap and discovery to integrations and activation and retention analysis. Success means building a product members value and a business that grows, not simply shipping features.

WHAT YOU’LL DO 🛠️

Find the Right Problem and Define the Strategy 🎯

• Build a deep understanding of our members’ financial lives, goals, and unmet needs through customer research, behavioral data, and market insights
• Define who we’re building for first, why they’ll choose Rocket Money, and how the product fits into their broader financial journey
• Develop an evidence-backed product strategy, clear priorities, and what not to build

Build and Launch a New Product 🚀

• Define a focused MVP and lead development from discovery and prototyping through launch; make thoughtful trade-offs between speed, scope, quality, and risk
• Partner with design and engineering to test the riskiest assumptions before committing to a full build
• Shape the end-to-end member experience, from discovering the product and getting started to using it regularly and understanding its value
• Work with operations, marketing, and support to make launch readiness more than a release date: clear education, reliable workflows, and phased rollout

Own the Financial Product Experience End-to-End 🤝

• Work as a product trio with engineering and UX to identify meaningful customer problems, test solutions, and build great products. Bring an end-to-end ownership mindset—from discovery through launch and iteration—with accountability for quality and outcomes
• Work with cross-functional partners and senior leadership across design, engineering, marketing, fraud, operations, and legal to turn complex financial workflows into simple experiences, making day-to-day decisions about scope, behavior, and trade-offs

Grow and Scale the Product 📈

• Own outcomes beyond launch: activation, engagement, retention, and business growth; define measures that reflect genuine member value, not just usage
• Identify the biggest barriers to adoption and ongoing value; partner with design, engineering, marketing, and lifecycle teams to test and scale improvements
• Instrument the experience, analyze funnels and cohorts, and combine experiments with q…