Growth & Marketing Assistant for UK Serviced Accommodation Business

Growth & Marketing Assistant – Direct Bookings, Lead Generation & Social Media

Company: A & D Asset Group Ltd
Location: Remote
Job Type: Part-time, ongoing
Pay: £150–£160 per month equivalent

About Us

A & D Asset Group Ltd is a growing UK serviced accommodation business operating multiple properties in Manchester.

We are looking for a proactive, organised and commercially minded Growth & Marketing Assistant to help us grow our direct booking website, attract corporate accommodation clients, encourage repeat bookings and reduce our reliance on third-party booking platforms such as Airbnb and Booking.com.

This role combines lead generation, sales outreach, guest communication and social media management. We are looking for someone who can take ownership of day-to-day marketing activities and help turn enquiries into genuine booking opportunities.

Key Responsibilities1. Lead Generation & Corporate Outreach

• Research and contact businesses that may require accommodation in Manchester, including contractors, construction companies, recruitment agencies, relocation companies and corporate travel clients.
• Use our existing CRM and curated lead data sourced from various platforms to conduct targeted outreach.
• Send personalised cold emails, follow up with prospects and make outbound calls where appropriate.
• Identify promising leads, maintain accurate CRM records and track each prospect through the follow-up process.
• Build relationships with potential corporate clients and generate enquiries for direct bookings.

1. Guest Campaigns & Direct Bookings

• Contact previous guests using our approved templates and promotional offers to encourage repeat stays.
• Direct interested guests to our direct booking website.
• Handle inbound calls, emails and messages from potential guests and corporate clients.
• Follow up with enquiries, answer general questions and help convert potential customers into bookings.
• Maintain professional communication and escalate complex enquiries when necessary.

1. Social Media Management & Content Creation

• Manage our agreed social media accounts, including Instagram and Facebook.
• Create and publish 8–12 posts per month using our existing property photographs, videos and content references.
• Produce engaging property showcases, reels, carousels, promotional posts and local Manchester content.
• Develop and maintain a monthly content calendar.
• Schedule posts, monitor comments and messages, and direct potential guests towards our website.
• Maintain a consistent brand image and identify opportunities to improve engagement and generate enquiries.

We provide: Existing property photos and videos, brand references, CRM access as required, outreach templates, guest campaign templates, promotional offers and property information.

1. Reporting & Organisation

• Keep our CRM updated with outreach activity, enquiries, follow-ups and lead statuses.
• Provide a concise weekly report covering leads contacted, responses, follow-ups, enquiries, social media activity and potential booking opportunities.
• Monitor campaign performance and suggest practical ways to improve results.
• Work independently, meet agreed deadlines and communicate progress consistently.

Requirements

• Experience in lead generation, sales outreach, digital marketing or social media management.
• Confidence handling inbound and outbound phone calls, emails and messages.
• Strong written and verbal English communication skills.
• Experience creating content for Instagram, Facebook or similar platforms.
• Familiarity with CRM systems, lead tracking and follow-up processes.
• Good organisational skills, attention to detail and the ability to work independently.
• A proactive, results-driven attitude with an interest in sales and business growth.

Experience in hospitality, serviced accommodation, property, travel or corporate sales is an advantage.

What We Offer

• A remote, flexible working arrangement.
• Existing resources, templates and property content to support your work.
• Clear responsibilities and measurable deliverables.
• The opportunity to contribute directly to the growth of an expanding property business.
• Potential for increased responsibilities as the business grows, subject to performance and business needs.

How to Apply

Please submit your CV or profile and include:

• Your experience in lead generation, cold outreach or digital marketing.
• Examples of social media content o…