Technical Product Manager

Who you are

• You’ll be the person who spots a problem in the numbers, whether a deliverability issue, a data gap, or a drop in performance, works out why, and drives the fix
• 5+ years in a formal product management role, OR a combination of deep hands-on CRM/ESP experience (e.g., ~10 years) plus 2+ years in a PM role
• Hands-on expertise with an ESP/CRM platform (HubSpot, Braze, Iterable, Customer.io, Salesforce Marketing Cloud, or similar)
• Email deliverability expertise. You’ve diagnosed and fixed real deliverability problems, not just learned the terms. You understand authentication (SPF, DKIM, DMARC), sender and domain reputation, domain and IP warm-up, bounce and complaint handling, mailbox provider requirements such as Gmail and Yahoo bulk-sender rules, suppression, list hygiene, and unsubscribe and preference management. You know how to monitor inbox health and catch issues early
• Working knowledge of privacy and consent regulations relevant to messaging (GDPR, CCPA/CPRA, CAN-SPAM)
• Direct experience owning communications governance — consent/opt-in, preferences, suppression, dedup, frequency capping, sender/domain governance — not just executing within someone else’s rules
• Strong strategic thinking — able to connect business goals, customer experience, technical constraints, and operational risk into clear product decisions
• Technical fluency to work effectively with Engineering on integrations, data flows, APIs, and system dependencies, without needing to write production code
• Deep analytical fluency. You form clear hypotheses and test them yourself, pulling and analyzing data hands-on with SQL, spreadsheets, BI tools, or AI-assisted analysis rather than waiting on an analyst. You can take a messy question like “why did engagement drop on one brand?”, break it down, find the root cause, and turn it into a recommendation backed by evidence. You define success metrics and separate real signal from noise
• End-to-end execution discipline across multiple parallel workstreams
• High ownership — you move work forward without perfect direction and bring others along
• Fluency with AI tools as part of your everyday workflow — research, documentation, analysis, acceleration
• Experience with multi-channel messaging beyond email — push, in-app, or SMS
• Platform migration or vendor consolidation leadership

What the job involves

• We’re looking for a CRM and communications platform expert who can also operate as a strong product owner to own the systems, standards, and platforms that power how we communicate with users at scale
• Think of it as building and maintaining the trail system everyone else hikes on — email is the focus, with push, in-app messaging, and SMS on the map ahead
• You’ll own our CRM platform, currently HubSpot, and shape the strategy, governance, data flows, integrations, reporting, and operating model that support communication across a multi-brand ecosystem — auditing and improving data quality, consent and preferences, deliverability, and integration reliability along the way, and charting the course on future platform needs and migration work
• This is a hands-on, data-driven role
• You won’t run campaigns for other teams; you’ll own the platform and set the standards so they can do that reliably on their own
• Own the CRM/ESP platform and its architecture: segmentation and data model, platform limits, and the standards teams follow to use it well
• Define the governance that keeps messaging scalable and compliant across brands: consent, opt-in/opt-out, channel and topic preferences, dedup, frequency capping, sender/domain governance, approval paths
• Partner with Engineering on the customer data, events, attributes, and integrations that power communications, and make sure data flows are reliable and validated
• Own messaging health and deliverability: define the metrics and monitoring for send volume, delivery, bounces, complaints, unsubscribes, audience changes, and event failures, investigate anomalies, and protect sender reputation before small issues become big ones
• Run hands-on analysis on messaging and customer data to find gaps, test hypotheses, and decide what to fix first
• Audit the current CRM/ESP and vendor landscape, support vendor evaluation, and help lead any migration or consolidation effort end to end
• Build the governance and platform foundation so it extends cleanly from email to push, in-app messaging, SMS, and other direct-to-user channels
• Serve…