Digital Content and Motion Designer

Location: Barnsley (Hybrid)

Contract: Full-time, permanent

Team: Digital, reporting to the Digital Producer

About us:

We’re an ambitious financial services group with a growing portfolio of brands, products and services.

Our marketing and digital teams play an important role in how we connect with audiences, communicate complex ideas and create meaningful experiences across the customer journey.

As our business and brands evolve, we’re looking for a talented digital creative who can help us produce engaging, effective content that supports brand awareness, customer engagement and commercial growth.

If you’re equally comfortable developing creative ideas, producing standout digital content and thinking about what makes audiences take action, we’d love to hear from you.

About the role:

We’re looking for a creative, commercially curious Digital Content and Motion Designer to join our Digital team.

This is a varied, hands-on role combining video production, motion graphics, digital design and campaign content creation.

You’ll help bring our brands, products and marketing campaigns to life across multiple channels, producing everything from engaging short-form videos and animations to digital campaign assets, social content and visual storytelling. But, to be clear - we’re looking for more than someone who can simply produce great-looking content.

We want someone who understands the purpose behind the creative, considers the audience and customer journey, and can help develop content that drives engagement, builds brand recognition and supports marketing performance.

You’ll work closely with colleagues across marketing, design, content and digital to turn ideas and briefs into compelling creative work.

WHAT YOU’LL BE DOING

Creative Content and Campaign Delivery

• Create engaging digital content across our brands, marketing campaigns, products and services.
• Develop creative concepts and visual assets for digital campaigns, websites, email marketing, social media and other marketing channels.
• Work collaboratively with the wider marketing team to translate campaign objectives into effective creative content.
• Contribute ideas for new content formats, creative approaches and opportunities to improve audience engagement.
• Adapt and optimise creative assets for different audiences, platforms and stages of the customer journey.

Video production and motion design

• Produce and edit high-quality video content, including promotional videos, interviews, explainers, social media content and campaign films.
• Design and animate motion graphics that communicate complex ideas in accessible and engaging ways.
• Develop storyboards, scripts and visual concepts for video and animation projects.
• Edit live-action footage, incorporating graphics, sound, typography, transitions and visual effects.
• Support filming and production activities, including interviews, events and other content opportunities.
• Maintain consistency across video, animation and motion design outputs.

Digital marketing and growth

• Support the delivery of digital marketing campaigns designed to increase awareness, engagement and customer acquisition.
• Apply an understanding of digital marketing principles when developing creative assets, considering audience needs, channel requirements and campaign objectives.
• Collaborate with marketing colleagues to develop creative content for paid, organic and owned channels.
• Use campaign feedback and performance insights to identify opportunities to improve content effectiveness.
• Explore emerging creative formats, tools and technologies that could improve the quality, efficiency and impact of our marketing activity.

Brand and creative development

• Help bring our evolving Group brand portfolio to life through consistent, high-quality creative execution.
• Work within established brand guidelines while identifying opportunities to develop fresh, engaging creative approaches.
• Contribute to the development of digital content templates, motion design styles and reusable creative assets.
• Ensure content is accessible, accurate, on-brand and appropriate for its intended audience.
• Manage multiple creative projects, working to agreed briefs, deadlines and quality standards.

WHAT YOU’LL BRING

Essential

• Previous experience in a digital creative, video production, motion design or content creation role, either in-house or agency-side.
• Strong vid…