Director, Web Operations

About Us:

insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance. Learn more at insightsoftware.com.

Job Description:

Overview

The Director, Web Development is responsible for leading the strategy, operations, governance, and continuous evolution of insightsoftware’s global web ecosystem. This role oversees the people, processes, platforms, and external partners responsible for delivering scalable, high-performing digital experiences that support pipeline generation, brand awareness, customer engagement, and business growth.

Reporting to the VP, Digital Marketing, this individual leads the Web Experience function, encompassing web development, UX/UI design, CMS management, web publishing operations, and technical website support. The Director is accountable for translating broader Digital Marketing and business priorities into actionable web roadmaps, scalable solutions, and consistent execution across insightsoftware’s multi-brand ecosystem.

This role partners closely with Discoverability Optimization (SEO/AEO), MarTech & Analytics, Brand, Product Marketing, Demand Generation, IT, and external agencies to ensure websites deliver strong user experiences, technical performance, discoverability, and conversion opportunities.

The Director also owns the Web Experience operating model, including intake, prioritization, resource planning, governance, and delivery processes, ensuring the team can effectively support multiple brands and business units while advancing strategic initiatives.

This is a strategic leadership and operational management role focused on directing teams, establishing scalable processes, and overseeing execution rather than hands-on development work.

What You’ll Do

Web Experience Strategy & Leadership

• Lead the strategy, operations, and continuous evolution of insightsoftware’s multi-brand web ecosystem, overseeing UX/UI design, web development, CMS operations, publishing workflows, and website infrastructure.

• Direct web platform strategy and technical roadmaps, including modern architecture (Storyblok, Astro, Vercel), infrastructure enhancements, integrations, and long-term scalability.

• Establish governance, standards, and scalable processes that ensure consistent, accessible, secure, high-performing digital experiences while improving operational efficiency through automation and reusable capabilities.

• Guide teams in delivering user-centered experiences that balance brand consistency with the needs of individual products, audiences, and business units.

• Partner with Discoverability Optimization, MarTech & Analytics, Demand Generation, and CRO stakeholders to incorporate SEO/AEO, analytics, experimentation, personalization, and conversion optimization requirements into web priorities and execution.

• Oversee website performance and continuous improvement, ensuring accountability for usability, accessibility, reliability, technical performance, and operational effectiveness.

Direct Web Experience planning and execution for major transformation initiatives, including website migrations, platform consolidations, rebrands, and acquisition integrations, ensuring effective cross-functional coordination, quality assurance, and post-launch stabilization.

Skills & Qualifications

• Proven experience leading enterprise web operations, web development, or digital experience teams within a complex organization.

• Strong understanding of modern website ecosystems, CMS platforms, web infrastructure, UX/UI design, technical SEO, CRO, and digital experience best practices.

• Experience overseeing modern CMS and headless CMS environments such as Storyblok, Contentful, WordPress, or similar platforms.

• Familiarity with modern web frameworks and architectures such as Astro, React, and related technologies, as well as cloud hosting and deployment platforms such as Vercel.

• Strong operational leadership skills with demonstrated s…