Sr. Product Marketing Manager

Remote, TX, United States

Senior Product Marketing Manager

Location

United States (Hybrid/Remote Eligible)

Reports To

Vice President / General Manager Signal Acquisition & Analysis Portfolio

Position Summary

At Tektronix, we help engineers, scientists, and innovators solve complex problems through industry-leading test and measurement solutions. The Senior Product Marketing Manager plays a critical leadership role in translating our technology investments into market success.

As the commercial and market strategist for a portfolio of products and solutions, you will be responsible for understanding customer needs, identifying market opportunities, developing differentiated positioning, and leading commercialization strategies that drive adoption and growth.

Working closely with Product Management, Technical Marketing, Sales, Business Development, and Corporate Marketing, you will ensure our products and solutions are effectively positioned, launched, and adopted across target markets.

This role serves as the voice of the market and buyer. You will influence portfolio strategy through customer insight, competitive intelligence, market analysis, and commercialization expertise.

The ideal candidate combines strong business acumen, strategic thinking, market insight, and cross-functional leadership to drive measurable business outcomes.entists, and innovators solve complex problems through industry-leading test and measurement solutions. The Senior Product Marketing Manager plays a critical leadership role in translating our technology investments into market success.

What You Will Do

Market Strategy & Customer Insights

• Develop deep expertise in target markets, customer workflows, applications, and buying behaviors.
• Identify emerging customer needs, industry trends, competitive threats, and growth opportunities.
• Conduct market research, customer interviews, win/loss analysis, and voice-of-customer initiatives.
• Translate market insights into recommendations that influence portfolio direction and investment priorities. Partner with Product Management to ensure market opportunities and customer requirements are well understood.

Portfolio Positioning & Messaging

• Develop and maintain market positioning, value propositions, and portfolio narratives.
• Translate complex technical capabilities into customer-focused business value.
• Establish compelling differentiation strategies against competitors.
• Ensure consistency of messaging across product launches, campaigns, digital channels, sales content, and customer engagements.
• Create frameworks that help internal teams communicate portfolio value effectively.

Commercialization & Go-to-Market Strategy

• Define target audiences, market segments, buyer personas, and commercialization approaches.
• Lead go-to-market planning for new products, solutions, and strategic initiatives.
• Partner across functions to develop launch strategies and readiness plans.
• Establish launch KPIs, adoption metrics, and success criteria.
• Measure market response and drive continuous improvement of commercialization activities.

Sales & Channel Enablement

• Develop sales plays, competitive positioning frameworks, executive messaging, and enablement content.
• Enable direct sales teams, channel partners, and distribution organizations.
• Support strategic pursuits and customer engagements through market expertise and competitive insight.
• Work closely with Sales leadership to improve pipeline development, win rates, and market penetration.

Portfolio Growth & Adoption

• Drive customer adoption and portfolio expansion initiatives.
• Identify opportunities for upsell, cross-sell, bundled solutions, and adjacent market growth.
• Monitor portfolio performance and market penetration.
• Recommend actions that improve business performance and customer engagement.

Strategic Leadership

• Act as a trusted advisor across Product Management, Technical Marketing, Sales, and executive leadership.
• Lead initiatives that span multiple products, solution areas, or market segments.
• Mentor team members and help establish best practices for product marketing excellence. Represent Tektronix at customer meetings, industry events, conferences, and market-facing engagements.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, Science, or related field.
• 10+ years of experience in Product …