Social Media Manager + Website Coordinator

The role. You will own Instagram and Pinterest and turn our showroom and product catalog into content that sells. Also responsible for our Shopify Homepage edits.

What you’ll do

• Plan and publish a content calendar: 4–5 Instagram posts and 5+ Stories per week, 3+ short-form videos per week, and weekly Pinterest pins tied to product pages.
• Shoot and edit photo and video in the showroom on a phone: styled vignettes, new arrivals, sleeper-sofa demos, before/after Design Studio projects.
• Write captions and hooks in our voice: warm, design-literate, Brooklyn, never salesy.
• Build campaigns around launches, seasonal pushes (fall throws, holiday gifting, Thanksgiving delivery cutoffs) and local events like DUMBO Design Day.
• Grow our Trade Program and Design Studio through content aimed at interior designers and renovating homeowners.
• Manage partnerships: tag and collaborate with our brands, local creators and DUMBO neighbors.
• Reply to comments and DMs within one business day, and route sales questions to the team.
• Report monthly on reach, engagement, link clicks, sessions from social, and attributed revenue in Shopify. Then say what you’ll change.

What you need

• 2+ years running social for a brand (not just your personal account). Show us numbers you moved.
• A portfolio of content you shot and edited yourself, ideally interiors, furniture, fashion or lifestyle.
• Strong eye for composition, light and styling. Comfortable in CapCut, Lightroom and Canva or equivalents.
• Clear, tight writing.
• Working knowledge of Meta Business Suite and Instagram/Pinterest analytics.
• Comfort with Google Analytics
• Ability to update Shopify homepage

Nice to have

• Experience running small Meta or Pinterest ad budgets.
• Basic Shopify familiarity (tagging products in posts, building UTM links, reading reports).

What success looks like at 90 days

• A consistent posting rhythm with no gaps longer than 3 days.
• UTM tracking on every link, and a baseline report showing social’s share of site traffic and sales.

Pay: $18.00 - $19.00 per hour

Expected hours: 15.0 – 20.0 per week

Benefits:

• Employee discount
• Flexible schedule

Work Location: Remote