Senior SMM Manager

About the role

We are hiring a Senior SMM Manager to own COINPAYMENTS’ social presence on LinkedIn, Instagram and X, end to end: strategy, content, community and reporting.

COINPAYMENTS has powered crypto payments for businesses since 2013. Today more than 250,000 merchants use our gateway, which has processed over $50B in transaction volume. We are ISO 27001 certified and the Global Partner of the Aston Martin Aramco Formula One Team. Our focus is enterprise merchants in luxury retail, e-commerce, iGaming, travel and financial services.

• Reports to: CMO
• Works with: content, design, PR, partnerships, product marketing, compliance
• Location: remote
• Type of cooperation: full-time

This is a hands-on senior role. You will build the system, ship the content yourself, and grow into leading freelancers or a small team as the channels scale.

What you will do:

Social media strategy and management

• Own the social strategy for LinkedIn (primary B2B channel), X and Instagram: role of each channel, audiences, content pillars, posting cadence and goals.
• Build and run a monthly content calendar aligned with product launches, partnerships, PR and events.
• Manage company pages and coordinate executive profiles (CEO and leadership thought leadership on LinkedIn).
• Develop engagement strategies that build brand awareness and loyalty among merchants, partners and the wider fintech community.

Content creation

• Write and ship posts, threads, carousels, short-form video scripts and Stories in an enterprise, confident, no-hype voice.
• Brief designers and video editors; produce simple visuals and edits yourself when speed matters.
• Turn blog articles, press releases, case studies and product updates into native social formats.
• Cover live moments: Formula One race weekends with Aston Martin Aramco, fintech conferences, partner launches.

Community and customer engagement

• Respond to comments, mentions and DMs; route support, sales and partnership queries to the right teams within agreed SLAs.
• Manage online reputation: monitor brand sentiment, handle negative feedback, and escalate potential crises with a first-response draft.
• Build relationships with merchants, partners, industry voices and media on social.
• Spot and flag scam and impersonation accounts using the COINPAYMENTS name.

Trend monitoring and innovation

• Track platform changes, formats, tools and digital marketing trends; propose and test new ones.
• Monitor competitors (BitPay, CoinGate, NOWPayments, CoinsPaid, Coinbase Commerce and others) and share monthly insights.
• Run structured experiments (formats, hooks, posting times, creators) and scale what works.

Analytics and reporting

• Define channel KPIs and set up tracking (UTMs, platform analytics, social listening).
• Deliver a monthly performance report: results vs. targets, wins and misses, next-month priorities.
• Connect social activity to business outcomes: website traffic, demo requests, partner leads.

Paid social and partnerships

• Support paid social on LinkedIn and X with copy and creatives; work with performance marketing on targeting and testing.
• Source and manage influencer, creator and co-marketing collaborations with partners.

Brand and compliance

• Follow the brand guidelines and tone of voice; keep the visual identity consistent across channels.
• Apply crypto-advertising rules and platform policies; send content through compliance review; never publish anything that reads as investment advice or a promise of returns.

What we are looking for

Must have

• 4+ years in social media management, with at least 1.5 years in B2B, fintech, payments, crypto or SaaS.
• Proven results growing LinkedIn company pages and executive profiles; portfolio with numbers.
• Hands-on experience running X and Instagram for a brand, including community management and crisis handling.
• Strong copywriting in English (C1+): clear, concise, able to explain complex products to business audiences.
• Data-driven: comfortable with native analytics, UTMs, social listening and building reports.
• Working knowledge of crypto, stablecoins and digital payments; understands why hype language is a risk.
• Awareness of crypto-advertising restrictions and platform policies (LinkedIn, Meta, X).
• Experience with scheduling and listening tools (e.g. Hootsuite, Sprout Social, Buffer, Brandwatch) and design tools (Canva, Figma basics, CapC…