Data Product Manager, Marketing Technology

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We’re building an AI-native culture where technology and talent are unstoppable together. And we’re just getting started.

Join us to put AI to work for people.

Job Description

The Martech team enables Marketing to scale through connected platforms, reliable data, automated processes, and technology solutions that support lead management, CRM processes, campaign execution, reporting, and revenue growth.

As a Data Product Manager, Marketing Technology, you will define and deliver Martech capabilities with an initial focus on owning end-to-end lead flow, lead validation and enriching processes, Marketing data integrations, and platform optimizations and consolidations. You will partner across Marketing, IT, Digital, and Data teams to translate business needs into clear requirements, prioritize enhancements, and drive scalable solutions that improve operational efficiency and business outcomes.

What you get to do in this role:

• Act as the data product owner and advocate for Marketing stakeholders, gathering feedback, identifying pain points, and translating needs into Martech capabilities and enhancements.
• Develop, own, and manage clear business requirements for Martech initiatives, including lead management, lead processing analysis and reporting, system integrations, data quality enhancements, and operational workflows.
• Partner with business and technology stakeholders to understand Martech platform capabilities, system roadmaps, integration dependencies, customization needs, and implementation processes.
• Collaborate with cross-functional teams throughout the software development lifecycle, including roadmap planning, discovery, requirements definition, sprint planning, product reviews, testing, launch readiness, and post-launch optimization.
• Identify, prioritize, and document business requirements, functional requirements, user stories, acceptance criteria, and success metrics.
• Prepare current-state and future-state process documentation, system workflows, training materials, and gap analyses to support business alignment and change management.
• Define and track desired outcomes, OKRs, KPIs, and adoption metrics to measure the success of Martech initiatives.
• Lead or support stakeholder alignment, including obtaining cross-functional sign-off on requirements, solution design, UAT readiness, and release decisions.
• Define test criteria, support User Acceptance Testing, validate business outcomes, and help determine project readiness for launch.
• Troubleshoot data, lead flow, integration, and process issues across Martech platforms, marketing automation systems, and related third-party tools.
• Serve as a Martech subject matter expert across key platforms such as CRM platforms, Marketo, Adobe Experience Platform, ServiceNow, Workfront, Adobe Experience Manager, or other relevant marketing and sales technology tools.
• Support M&A integration efforts by assisting with discovery, documentation, and requirements for acquired system onboarding.
• Partner with global and regional marketing teams to improve communication, adoption, governance, and consistency across Martech processes.
• Contribute to retrospectives and continuous improvement efforts by identifying opportunities to streamline processes, reduce manual work, improve data integrity, and increase marketing efficiency.
• Help maintain Martech governance standards, including documentation, intake processes, prioritization models, release communications, and operational best practices.

Qualifications

• Bachelor’s degree in Business, Marketing, Information Systems, Technology, or a related field.
• 5+ years of experience in product management, business product management, marketing technology, marketing operations, CRM, marketing automation, or a related function.
• Proven experience partnering with Marketing, Sales, IT, Data, and other cross-functional teams to design, deliver, and continuously improve marketing technolog…