Digital Marketing & AI Product Specialist

Role Overview

We are looking for a Digital Marketing & AI Product Specialist with 2 to 4 years of hands-on digital marketing experience and strong exposure to the latest generative AI tools.

The candidate will work closely with our Product Owner and AI Engineering team to research, test, validate, and improve AI-powered digital marketing capabilities.

This is not a traditional digital marketing execution role. It combines practical marketing expertise, AI experimentation, product testing, and cross-functional collaboration.

The ideal candidate should be passionate about applying AI to real-world marketing challenges and helping build intelligent marketing solutions.

Key Responsibilities

1. AI-Powered Marketing & Automation

• Research, evaluate, and experiment with the latest generative AI tools for digital marketing.
• Identify opportunities to improve and automate marketing activities using AI.
• Collaborate with AI engineers to translate marketing requirements into intelligent automation workflows.
• Test and validate AI-generated marketing content, strategies, and recommendations.
• Evaluate AI outputs for accuracy, quality, relevance, and marketing effectiveness.
• Stay updated with emerging AI technologies, agentic AI, and marketing automation trends.

1. Digital Marketing Strategy, Execution & Optimization

• Develop and execute digital marketing strategies across SEO, social media, paid advertising, and lead generation channels.
• Work with Google Ads, Meta Ads, LinkedIn, and other digital marketing platforms.
• Apply AI tools to improve campaign planning, content creation, audience targeting, and marketing performance.
• Understand SEO, Answer Engine Optimization (AEO), and emerging AI-driven search trends.
• Use generative AI tools to create and evaluate marketing copy, images, videos, and advertising creatives.
• Understand lead generation funnels, customer segmentation, CRM workflows, and conversion optimization.
• Monitor campaign performance using metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
• Conduct A/B testing, analyze campaign results, and recommend improvements.
• Research industry trends, competitor capabilities, and emerging marketing technologies.

1. Product Development & AI Engineering Collaboration

• Work closely with the Product Owner to understand business requirements and product priorities.
• Translate practical digital marketing use cases into clear functional requirements for AI engineers.
• Collaborate with engineering teams to design, test, and improve AI-powered marketing features.
• Perform functional testing and quality assurance of AI-generated outputs.
• Identify gaps in existing capabilities and recommend product improvements.
• Participate in sprint planning, product demonstrations, and feature reviews.
• Document marketing workflows, best practices, test scenarios, and acceptance criteria.
• Provide actionable feedback to improve product usability and effectiveness.

1. Marketing Research, Analytics & Experimentation

• Research emerging digital marketing strategies, tools, and automation opportunities.
• Benchmark AI-powered marketing solutions against industry alternatives.
• Conduct experiments to validate marketing strategies and AI capabilities.
• Analyze marketing data and identify actionable insights.
• Develop reusable marketing templates, test cases, and best-practice guidelines.
• Prepare concise reports and recommendations for the Product Owner and engineering team.

Required Qualifications

• 2 to 4 years of hands-on experience in digital marketing, growth marketing, or marketing automation.
• Practical knowledge of SEO, Google Ads, Meta Ads, social media marketing, and lead generation.
• Experience using generative AI tools such as ChatGPT, Claude, Gemini, Canva AI, or similar platforms.
• Understanding of digital marketing analytics, campaign optimization, and conversion funnels.
• Ability to evaluate AI-generated content and marketing recommendations.
• Strong analytical, problem-solving, and research skills.
• Good written and verbal communication skills.
• Ability to collaborate effectively with product and technical teams.
• Willingness to learn, experiment, and adapt to emerging AI technologies.

Preferred / Good-to-Have Skills

• Experience with AI-powered marketing automation tools.
• Familiarity with n8n, Zapier, Make, or similar automation platforms.
• Experience with Google Analytics 4, Google Search Console, and Google T…