Product Marketing Lead

Who you are

• The successful candidate will develop a compelling “better together” story that clearly articulates how these technologies combine to help customers unlock business value through AI, data, automation, application development, and intelligent workflows
• The ideal candidate combines deep product marketing expertise with strong organizational leadership and influence
• 12+ years of progressive experience in Product Marketing, Solutions Marketing, Portfolio Marketing, or a related strategic marketing function
• Demonstrated success developing and executing marketing strategies across multiple products within a technology portfolio
• Experience marketing enterprise software, AI, data platforms, application development technologies, cloud solutions, or related technical products
• Proven track record of developing portfolio-level positioning, messaging, and go-to-market strategies
• Strong understanding of:
• Enterprise AI
• Agentic workflows and AI systems
• AI application development
• Ontologies and semantic technologies
• Data and knowledge graphs
• Enterprise software platforms
• Ability to connect technical innovation to measurable customer and business outcomes
• Deep understanding of how complex technology portfolios are positioned, packaged, and brought to market
• Exceptional strategic communication, storytelling, and narrative-development skills
• Strong executive presence and ability to influence senior stakeholders
• Excellent writing, facilitation, presentation, and stakeholder management capabilities
• Ability to simplify complex technical concepts for both executive and technical audiences
• Strong collaboration skills with experience leading through influence in highly matrixed organizations
• Proven ability to build consensus and drive alignment across multiple functions and business units

What the job involves

• Siemens Digital Industries Software is seeking a Product Marketing Lead, Intelligence Center X to define and drive the portfolio-level narrative, messaging architecture, and integrated go-to-market story for Intelligence Center X, Siemens’ agentic enterprise system
• This highly strategic role will work across a portfolio that includes technologies such as Mendix, Graph Studio, AI Studio, domain ontologies, and other Intelligence Center X components
• They can translate complex technical capabilities into differentiated customer value while aligning stakeholders across a matrixed organization around a unified commercial narrative
• Define and communicate how the Intelligence Center X portfolio enables meaningful customer and business outcomes
• Develop a clear and compelling “better together” story that explains the role, value, and interaction of products across the portfolio
• Articulate how Intelligence Center X fits within the broader Siemens Software ecosystem, including industrial data, domain expertise, business processes, and digital transformation initiatives
• Establish clear, approved messaging and positioning for Intelligence Center X and its core components
• Define how each product contributes to the overall portfolio while ensuring messaging remains accurate, credible, and aligned with current capabilities
• Create and maintain a scalable messaging framework that enables product teams to preserve differentiated product narratives while aligning to a common portfolio strategy
• Develop positioning, value propositions, and narrative structures that resonate with executive, technical, developer, IT, engineering, operations, AI, data, and business audiences
• Translate sophisticated AI, application development, graph technology, ontology, machine learning, and data capabilities into clear customer benefits and market differentiation
• Ensure consistency of messaging across products, campaigns, customer-facing content, analyst interactions, and executive communications
• Partner with Product Marketing Managers across the Intelligence Center X portfolio to create integrated go-to-market stories and launch strategies
• Collaborate with Brand, Solutions Marketing, Demand Generation, Product Management, Sales, and Executive Leadership teams to activate messaging through campaigns, web experiences, content journeys, events, and pipeline programs
• Establish messaging standards, governance processes, and alignment mechanisms that ensure consistency across the organization
• Influence decision-making and drive alignment across diverse stakeholders in a complex, matri…