Vice President of Product Marketing

Job Summary

The Vice President of Product Marketing is a senior executive responsible for overseeing the company’s overall product marketing functions, ensuring strategic alignment, marketing excellence, and sustainable growth. This role requires a dynamic leader with extensive experience in product marketing management, strategic planning, and large-scale organizational change management. The VP of Product Marketing will drive marketing process improvements, manage budgets, and lead cross-functional teams to achieve marketing efficiency and profitability. The ideal candidate will possess strong leadership skills, data-driven decision-making capabilities, and a proven track record in executive-level team management within complex organizational environments.

Duties

• Develop and implement strategic product marketing plans aligned with company goals to foster growth and efficiency.
• Lead product marketing initiatives to expand market presence, strengthen product positioning, and increase revenue streams.
• Oversee product marketing operations, including market research, competitive analysis, product positioning, and large-scale organizational change management.
• Manage executive-level marketing budgets, including return on investment analysis, forecasting, and financial management to ensure fiscal responsibility.
• Drive product marketing excellence initiatives by establishing best practices, optimizing workflows, and enhancing productivity across departments.
• Supervise senior marketing leadership teams and coordinate efforts across various functions such as product management, sales enablement, campaign management, and marketing analysis.
• Facilitate change management processes to support product marketing and organizational transformation initiatives.
• Engage in verbal communication with executives and stakeholders to report on product marketing performance metrics, strategic initiatives, and market opportunities.
• Lead data-driven decision-making processes to improve marketing efficiency, optimize costs, and increase profitability.
• Oversee compliance with applicable industry standards, regulations, and company policies while maintaining high levels of quality and performance standards.

Requirements

• More than 15 years of progressive management experience, including senior leadership responsibilities in product marketing, strategic planning, and cross-functional team leadership.
• Proven experience in executive leadership roles with extensive supervisory responsibilities within large organizations.
• Demonstrated success in developing product marketing strategies, managing product launches, and executing go-to-market initiatives.
• Strong background in product marketing management, market research, competitive analysis, product positioning, project management, and program management.
• Expertise in marketing financial management, including budgeting, forecasting, return on investment analysis, and marketing performance analysis.
• Exceptional leadership skills with the ability to manage cross-functional teams and lead large-scale organizational change management efforts.
• Excellent verbal communication skills suited for high-level executive interactions.
• Proficiency in data-driven decision-making with a focus on product marketing performance, customer insights, and operational excellence initiatives.
• Experience in managing marketing budgets at an executive level with a focus on strategic financial planning.
• Ability to navigate complex organizational structures while fostering a culture of continuous improvement and innovation.
• Bachelor’s degree in Marketing, Business Administration, Product Management, or a related field; advanced degrees or relevant certifications are preferred.

Equal Employment Opportunity

The company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other status protected by applicable federal, state, or local law.

Pay: $136,000.00 - $165,000.00 per year

Benefits:

• 401(k) matching
• Employee assistance program
• Health insurance
• Life insurance
• Professional development assistance

Work Location: Remote