VP of Product Growth Marketing

VP of Product Growth Marketing

Job Summary
We are seeking an experienced and strategic VP of Product Growth Marketing to lead our product marketing initiatives and drive sustainable growth. This leadership role involves overseeing cross-functional collaboration, developing and executing product marketing strategies, managing product launches, and leveraging data analytics to optimize marketing efforts. The ideal candidate will possess strong writing skills, expertise in B2B marketing, and a proven track record in managing high-performing teams to achieve business objectives.

Duties

• Lead the development and execution of comprehensive product marketing strategies aimed at accelerating growth and market penetration.
• Oversee cross-functional collaboration across teams such as product management, sales, and marketing to ensure alignment on goals and initiatives.
• Manage product launch processes from planning through execution, ensuring successful market entry and adoption.
• Drive product marketing efforts with a focus on B2B audiences, tailoring messaging and campaigns to target segments effectively.
• Utilize data analytics and marketing analytics tools to monitor campaign performance, identify opportunities for optimization, and inform strategic decisions.
• Manage and mentor a team of marketing professionals, fostering a collaborative environment that promotes innovation and accountability.
• Develop compelling content through excellent writing skills to support marketing campaigns, product positioning, and thought leadership initiatives.

Skills

• Proven experience in product marketing management with a focus on growth strategies.
• Strong ability to collaborate across multiple teams in a fast-paced environment.
• Expertise in product launch management from conception to execution.
• Deep understanding of B2B marketing principles and best practices.
• Proficiency in data analytics and marketing analytics tools to measure campaign effectiveness and inform strategy adjustments.
• Excellent written communication skills for creating engaging content that resonates with target audiences.
• Demonstrated leadership capabilities with experience managing cross-functional teams.

Pay: $123,000.00 - $149,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Health savings account
• Life insurance
• Paid time off

Work Location: Remote