Marketing Communications Assistant (71108)

About Pratt Pratt Institute provides the creative leaders of tomorrow the professional knowledge and experience to make a better world. A world-class and internationally ranked college with programs in art, design, architecture, liberal arts and sciences, and information studies, Pratt offers nearly 50 undergraduate and graduate degree programs.

The Institute’s impact expands beyond its 25-acre residential campus in Brooklyn to cutting-edge facilities throughout the borough, a landmark building and public gallery in Manhattan, as well as an extension campus, Pratt Munson College of Art and Design in Utica, New York. On Governors Island, Pratt is a core partner on the Stony Brook University team selected to develop the New York Climate Exchange, a research and educational hub poised to establish New York City as the global leader for the most pressing issue of our time: climate change. Another extension of Pratt’s campus is the Research Yard, a 20,000-square-foot facility that brings together the research activities of Pratt Institute under one roof in the Brooklyn Navy Yard (BNY).

Education Since our founding in 1887, Pratt has upheld the belief that education should be accessible to all who wish to learn. As a community, we define ourselves as standard setters who are:

• Resourceful and collaborative problem solvers,
• Socially responsible and equity-centered creatives,
• Adaptable and resilient global stewards,
• Inquisitive and compassionate community members.

Description Reporting to the Director of Marketing, the Marketing Communications Assistant will help develop and implement integrated marketing campaigns that increase awareness, engage prospective students, and support enrollment goals. Working closely with SCPS director of marketing and program staff, the assistant will help create compelling content that highlights our courses, faculty, students, alumni, and events.

The ideal candidate is a strong communicator with a passion for storytelling, digital media, and creative problem-solving informed by data and insights. They enjoy working across multiple projects, are eager to learn new marketing tools and strategies, and use data to improve campaign performance and audience engagement.

Examples of Duties

• Assist the Director of Marketing in planning, creating, and publishing engaging content for social media, websites, email campaigns, print materials, and other marketing channels, while remaining aware of trends and new tactics.
• Collaborate with SCPS program staff and instructors to develop content that supports strategic communication goals.
• Create audience-focused campaigns that increase website traffic, social media engagement, and prospective student inquiries.
• Help optimize digital marketing campaigns across multiple platforms.
• Monitor website, email, and social media analytics to evaluate campaign performance and identify opportunities for improvement.
• Prepare reports that summarize marketing performance and provide actionable insights.
• Assist with scheduling, organizing, and tracking projects.
• Support Pratt Institute’s commitment to a welcoming environment and accessibility through thoughtful and inclusive communications.

Qualifications Education: Bachelor’s degree in Marketing, Communications, Media Studies, Graphic Design, or a related field preferred.

Experience

• A minimum of two years of professional or internship experience in marketing, communications, public relations, journalism, or a related field.
• Higher Education experience is preferred.
• Experience creating digital content using photography, video, and graphic design tools.
• Familiarity with social media marketing, email marketing, and digital advertising.
• Experience using project management tools, Google Shared Drive/Forms, Google DataStudio, Microsoft Office, Adobe Creative Cloud, and content management systems (CMS) is preferred.
• Experience using marketing analytics tools such as Google Analytics, Salesforce, Meta Business Suite, or similar platforms is desirable.

Knowledge & Skills

• Strong writing, editing, and visual communication skills.
• Self-directed, collaborative team member with decision-making skills are required.
• Creative thinker with excellent organizational and time management abilities.
• Comfortable managing multiple priorities in a collaborative, fast-paced environment.
• Ability to analyze marketing data with the di…