Content Writer, Sr.

About The Company Lumiform is a leading provider of specialized software designed to streamline inspections, audits, and checklists for businesses with frontline teams. Our platform empowers organizations to manage distributed operations efficiently across multiple locations and shifts. Trusted by prominent companies such as EDEKA, AmRest (including Starbucks, KFC, La Tagliatella), Nordsee, Hermes, and various Testing, Inspection, and Certification bodies, Lumiform helps maintain high standards and operational consistency. Based in Europe, Lumiform emphasizes data sovereignty and GDPR compliance, ensuring our clients’ data security and privacy. Rated 4.6 on G2, Lumiform is committed to innovation, quality, and making a positive societal impact by safeguarding frontline workers and customers from preventable harm.

About The Role We are seeking a Content Specialist to join our dynamic team and lead the development of in-depth, authoritative content that positions Lumiform as a thought leader in the inspection and compliance industry. This role requires a highly analytical and research-oriented individual capable of mastering complex technical topics related to frontline operations, safety standards, and SaaS solutions. As a Content Specialist, you will own specific subject areas, produce original research such as benchmark reports, and create compelling content that educates and engages our target audience. You will work closely with marketing managers, sales, success teams, and our founders to develop content that not only explains how Lumiform works but also provides industry insights, technical depth, and value-driven information. Your work will influence industry perceptions, support our growth initiatives, and contribute to Lumiform’s reputation as an industry authority.

Qualifications

• 4+ years of experience in content marketing, with significant exposure to B2B SaaS environments
• Top university degree or equivalent academic qualification
• Native-level English proficiency, with a proven ability to produce publication-quality content
• Demonstrated experience in independent research, data analysis, and primary source evaluation
• Ability to quickly develop expertise in unfamiliar, regulated, or technical subjects
• Strong technical curiosity and desire to understand product functionalities and industry standards
• Proficiency in using AI tools for research and drafting, with a focus on adding judgment, perspective, and originality
• Exceptional writing skills, with clarity, creativity, and approachability
• Proactive, diligent, and reliable with excellent ownership of tasks and deadlines
• Experience in content production for use cases, comparison pages, customer stories, newsletters, and marketing materials
• Knowledge of SEO fundamentals, keyword research, and content optimization strategies
• Familiarity with WordPress content management system (preferred)
• Experience creating benchmark reports, surveys, or original research content (preferred)
• Understanding of regulated or technical subjects such as food safety, quality assurance, EHS, or logistics (preferred)

Responsibilities

• Own and develop expertise in assigned topic areas and content clusters, becoming the go-to resource within the company
• Conduct primary research, analyze data, and build authoritative reports and benchmark studies with academic rigor
• Identify relevant industry data, develop research angles, and produce original content that provides industry insights and reference points
• Create detailed product use pages tailored to specific industries and use cases, illustrating Lumiform’s capabilities
• Develop comparison pages, listicles, and content that positions Lumiform against competitors and highlights its unique value propositions
• Generate customer stories through interviews, translating real-world experiences into compelling narratives
• Write newsletters, blog posts, and marketing materials that educate and engage prospects and clients
• Manage content publishing and updates within WordPress, ensuring SEO and AEO best practices are applied
• Optimize existing content for relevance, clarity, and performance based on data insights and customer feedback
• Collaborate closely with marketing, sales, and success teams to align content strategies with business goals
• Identify new content opportunities and propose innovative ideas to support Lumiform’s growth and industry positioning

Benefits

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