Head of Product Marketing

Location - Hybrid This is a hybrid role based out of our San Francisco, Corporate Headquarter office, 3 days in the office, 2 days remote OR one of our Hub locations, Boston, MA or Raleigh, NC, which means you may be expected to work from a designated co-working space from time to time, and will otherwise work remotely from home, until such time as a dedicated office is established.

About Us Sauce Labs is the world’s largest full-lifecycle, test automation platform, and the company behind Selenium. Trusted by 80% of the world’s top ten largest financial institutions and over 300,000 enterprise users, Sauce Labs provides the only AI platform capable of turning business intent into autonomous testing and quality assurance. With a proprietary dataset of 8.7 billion test runs, Sauce Labs empowers the Fortune 2000 to bridge the gap between AI-driven code generation and enterprise-grade software quality. Learn more at http://saucelabs.com.

Release Assurance at the Speed of AI | Meet the new Sauce Labs The Role As the Head of Product Marketing (Director Level), you will be a strategic leader responsible for defining and executing the comprehensive product vision for Sauce Labs. You will own the overall product marketing strategy, guiding a high-performing team to drive leadership, accelerate product adoption, and significantly impact revenue growth. This role requires a blend of strategic thinking, hands-on leadership, and a deep understanding of the continuous testing and software development lifecycle market. You will serve as a key bridge between product development, sales, and broader marketing functions, ensuring our market narrative is compelling, differentiated, and aligned with business objectives.

Responsibilities Strategic Leadership & Vision:

• Define and articulate the overarching product marketing strategy that aligns with company goals and market opportunities.
• Drive the narrative, positioning, and messaging for Sauce Labs products, ensuring consistency and impact across all channels.
• Act as a key strategic partner to Product Management, influencing product roadmaps and investment decisions based on deep market insights and competitive analysis.
• Champion a data-driven approach to product marketing, leveraging insights to optimize strategies and measure ROI.

Team Leadership & Development

• Lead, mentor, and inspire a growing team of Product Marketing Managers, fostering a culture of excellence, innovation, and continuous improvement.
• Set clear performance objectives, provide regular feedback, and support the professional growth and career development of team members.
• Recruit, onboard, and retain top product marketing talent.

Go-to-Market (GTM) Excellence

• Architect and lead the end-to-end go-to-market strategy for all new product launches, major updates, and market expansion initiatives.
• Orchestrate cross-functional collaboration with Sales, Product, Demand Generation, and Corporate Marketing to ensure seamless execution and maximum market impact.
• Drive the creation of compelling sales enablement tools, training programs, and collateral that empower the sales organization to effectively position and sell our solutions.

Market & Competitive Intelligence

• Establish and lead a robust market intelligence function, deeply understanding customer needs, competitive landscapes, and emerging industry trends within the SDLC and continuous testing space.
• Translate complex market dynamics into actionable insights for product development, sales, and marketing teams.
• Identify new market opportunities and strategic partnerships to expand Sauce Labs’ reach and influence.

Content & Thought Leadership

• Oversee the development of high-impact marketing content, including thought leadership pieces, whitepapers, case studies, product datasheets, and website content that resonate with target audiences.
• Ensure that content effectively communicates value propositions and differentiates Sauce Labs in the market.
• Serve as a prominent spokesperson and evangelist for Sauce Labs at industry events, webinars, and customer engagements.

Performance & Optimization

• Define key performance indicators (KPIs) for product marketing initiatives and establish rigorous tracking and reporting mechanisms.
• Analyze market performance, customer adoption, and revenue impact to continually refine strategies and tactics.
• Present findings and strategi…