Principal Product Manager - Mobile

The Principal Product Manager, Mobile App is accountable for the vision, strategy, and measurable business outcomes of the mobile app experience for KFC US. This leader will lead an empowered product squad to define, deliver, and continuously improve digital experiences that delight guests, work for restaurant operations, and drive meaningful business impact—building solutions that are valuable, usable, feasible, and viable.

This role is explicitly oriented around outcomes over output: the successful candidate is not a backlog administrator or project coordinator; they are the product leader who brings together customer insight, data, design, and engineering to solve high leverage problems and deliver compounding impact.

The Mobile App is a top tier growth and brand surface that must balance:

• Guest experience and conversion across browse → order → pay → pickup/delivery → post purchase
• Restaurant operations realities (throughput, accuracy, readiness, exception handling)
• Promotional and loyalty economics, offer integrity, fraud/abuse prevention
• Platform and engineering health (reliability, performance, security, scalability, instrumentation)
• Franchise / field stakeholder viability and adoption
• Define and continuously evolve a multi‑year product vision and strategy for the mobile app aligned to company goals and customer needs.
• Set clear, outcome‑based objectives (OKRs) and ensure priorities reflect the highest customer and business value.
• Translate strategy into a focused portfolio of initiatives that balance offense (growth) and defense (stability, reliability, technical debt).
• Lead an empowered product squad—especially with engineering and design to identify opportunities, explore solutions, and deliver measurable outcomes (not just features).
• Establish strong product principles and decision frameworks so teams can move fast with clarity and integrity.
• Drive digital innovation through emerging technologies and continuously evaluate and influence KFC’s position to be able to deliver differentiated customer experiences.
• Create an environment where teams tackle risks early (value/usability/feasibility/viability) through discovery, prototyping, and experimentation.
• Drive continuous discovery and delivery using customer research, analytics, and experiments to validate ideas before scaling solutions.
• Develop a deep understanding of customers and operators using qualitative and quantitative insights to uncover unmet needs and friction points.
• Champion field immersion, partnering with market and operations leaders to validate solutions in real restaurant environments and ensure they scale under operational complexity and peak‑demand conditions.
• Drive data‑informed decision‑making by defining success metrics, evaluating product performance, and steering rapid iteration to deliver measurable business and guest outcomes.
• Forecast the approximate benefit of initiatives using benchmarks and prior learnings; define measurement plans upfront so key metrics are treated as P0 requirements (instrumentation is not an afterthought).
• Ruthlessly simplify: repeatedly capture ~80% of value with ~20% of effort, pushing teams toward the smallest solution that achieves the outcome without sacrificing quality or integrity.
• Sequence work to optimize compounding impact, balancing quick wins vs platform investments and ensuring the roadmap remains outcome based.
• Grind it out to ship: remove obstacles, align stakeholders, and drive end to end execution through launch, adoption, and iteration.
• Collaborate across Marketing, Operations, Technology, Finance, Legal, and Support to integrate product plans and deliver a seamless end to end guest experience.
• Build credibility and trust across a matrixed organization; earn the right to make decisions by being prepared, data informed, and relentlessly focused on business outcomes.
• 8-12+ years of progressive product management experience, with demonstrated ownership of complex, customer facing digital products.
• Proven success leading empowered, cross functional product teams (product, design, engineering, data) to deliver measurable business and customer outcomes, not just feature output.
• Significant experience owning a high scale consumer product (mobile experience strongly preferred), with strong product judgment across discovery, delivery, and go to market.
• Demonstrated ability to define and execute product vision, strategy, and r…