Affiliate Manager

Affiliate Manager

About the role

We’re hiring an Affiliate Manager to own a portfolio of client affiliate programs and grow them into reliable, profitable revenue channels. You’ll be the day-to-day lead for your clients, the strategist behind their affiliate programmes, and a hands-on manager supporting a small, distributed team. You’ll combine strong relationship management with commercial thinking, data analysis and hands-on programme execution.

Key responsibilities

• Act as the main day-to-day point of contact for a portfolio of affiliate clients, leading regular client calls, performance reviews and business reviews.
• Build trusted relationships with clients and understand their commercial objectives, challenges and growth priorities.
• Translate client goals into clear affiliate strategies, plans and measurable KPIs.
• Own program performance and proactively identify opportunities, risks and areas for improvement.
• Confidently present performance, insights, recommendations and strategy to clients and senior stakeholders.
• Manage multiple client programmes effectively, balancing competing priorities and deadlines while maintaining a high standard of delivery.

Strategy & growth

• Own and execute affiliate growth strategies across publisher recruitment, partner mix, commission structures, placements and seasonal trading periods.
• Recruit, activate and develop new partners across the full affiliate funnel.
• Build strong publisher relationships and negotiate placements, tenancies, commissions and other commercial opportunities to deliver revenue, ROI and profitability targets.
• Identify and develop opportunities to increase programme revenue, efficiency and incremental value.
• Support new business activity, including affiliate audits, pitches, proposals and growth strategies.
• Identify opportunities for upselling and expanding client relationships based on programme performance and client needs.

Performance, data & reporting

• Own weekly and monthly programme reporting, ensuring clients have clear visibility of performance and progress against targets.
• Build forecasts and trading plans, track performance against them and provide clear, data-backed explanations for variances.
• Turn programme data into actionable insights and recommendations rather than simply reporting numbers.
• Monitor key commercial metrics including revenue, orders, commission, CPA, ROI, EPC, conversion rate, publisher contribution and programme profitability.
• Use data to identify opportunities for optimisation, partner development, incremental growth and improved programme efficiency.
• Evaluate publisher and campaign performance to ensure investment is aligned with client objectives and commercial return.
• Own day-to-day programme governance, including programme validation, tracking, compliance and fraud monitoring.
• Ensure commission structures, publisher terms and programme policies are implemented accurately and consistently.
• Work with networks, SaaS platforms, clients and internal teams to resolve tracking, attribution and payment issues.
• Maintain high standards of programme hygiene, documentation and operational delivery.
• Monitor publisher activity and ensure partners operate within agreed programme terms and brand guidelines.

What you’ll bring

• 3+ years’ experience in affiliate, partnership or performance marketing, ideally within an agency environment.
• Hands-on experience managing affiliate programmes through at least one major network or SaaS platform, such as Awin, impact.com, CJ, Rakuten Advertising.
• A proven track record of growing affiliate programmes through publisher recruitment, partner development and commercial negotiation.
• Strong client management skills, with confidence presenting performance, strategy and recommendations to senior stakeholders.
• Strong commercial and analytical skills, with the ability to build forecasts, interpret performance data and turn insights into action.
• Excellent Excel or Google Sheets skills, including the ability to work comfortably with large datasets, reporting and forecasting.
• Experience managing, mentoring or supporting junior team members, ideally within a distributed or multi-location team.
• Excellent organisation and communication skills, with the ability to manage multiple clients, priorities and deadlines simultaneously.
• Experience managing affiliate programmes across both UK and US markets.
• Experience or exposure t…