Senior Commercial Manager – B2B Events, Exhibitions & Sponsorship

Senior Commercial Manager – B2B Events, Exhibitions & Sponsorship

Location: South West London – Office-based

Salary: £55,000–£65,000 DOE + Uncapped Commission

We are excited to be working with a rapidly growing B2B events business operating across a diverse portfolio of specialist industry sectors, including construction, technology, manufacturing, energy, business services and other key commercial markets.

The business delivers a portfolio of industry-focused exhibitions and events, connecting businesses with key decision-makers and providing valuable opportunities to generate leads, build brand awareness and develop commercial partnerships. Alongside its live events, the organisation offers sponsorship opportunities and digital products designed to help clients maximise their visibility and commercial impact.

With a strong focus on revenue growth, customer relationships and commercial performance, the business offers an exciting opportunity for an ambitious sales professional to make a significant contribution to its continued growth.

They are now looking for an experienced Senior Commercial Manager to drive new business, maximise existing accounts and generate revenue across exhibition stands, sponsorship packages and digital commercial offerings.

The Role

This is an excellent opportunity for a commercially driven B2B sales professional looking for significant commercial responsibility, ownership of revenue targets and the opportunity to maximise their earnings through uncapped commission.

You’ll take responsibility for the full sales cycle, from proactive prospecting and pipeline development through to negotiation, closing and ongoing account management.

Working across exhibition space, sponsorship and digital products, you’ll identify new business opportunities, develop relationships with senior decision-makers and negotiate high-value commercial agreements that deliver results for both clients and the business.

With responsibility for driving revenue growth, maximising account value and maintaining an effective sales pipeline, you’ll play a key role in developing long-term client partnerships and increasing commercial performance across the event portfolio.

The role would suit an experienced, target-driven sales professional who combines a strategic commercial mindset with a hands-on approach to business development, relationship management and deal negotiation.

Key Responsibilities

• Take commercial ownership of revenue generation across exhibition stands, sponsorship packages and digital commercial products.
• Drive new business development, identifying and securing opportunities across relevant industry sectors.
• Manage the full sales cycle, from prospecting and lead generation through to client meetings, negotiation and contract completion.
• Develop and maintain a strong sales pipeline through proactive outreach, cold calling and targeted business development activity.
• Consistently achieve and exceed agreed monthly, quarterly and annual revenue targets.
• Maximise revenue opportunities across existing accounts through upselling, cross-selling and tailored commercial packages.
• Build and maintain strong relationships with exhibitors, sponsors, clients and senior commercial stakeholders.
• Conduct consultative sales meetings to understand client objectives and present commercially effective solutions.
• Lead commercial negotiations and secure agreements that deliver value for clients while maximising revenue opportunities.
• Develop and implement effective approaches to pipeline management, sales conversion and revenue growth.
• Maintain accurate sales forecasts, CRM records and reporting to support effective commercial planning.
• Manage client relationships throughout the event cycle, from initial engagement and pre-event planning through to onsite support and post-event follow-up.
• Deliver an excellent client experience and identify opportunities to secure repeat bookings and long-term partnerships.
• Develop tailored sponsorship and exhibitor propositions that align with client objectives and commercial priorities.
• Work collaboratively with marketing, operations and event delivery teams to ensure client expectations and commercial commitments are met.
• Monitor market trends, competitor activity and customer requirements to identify new revenue streams and opportunities for growth.
• Ensure commercial agreements, contracts and client deliverables are accurately…