VP, Product

We are seeking an outcome-driven Vice President, Product Strategy & Commercialization to own an assigned product portfolio from opportunity identification through commercialization and growth.

This role is responsible for ensuring customer needs, market opportunities, product investments, and commercialization efforts remain aligned around a common strategy and deliver measurable business outcomes.

 

Reporting to the Chief Product Officer, this leader will work across product, technical, design, and go-to-market functions to identify growth opportunities, guide investment decisions, and translate strategy into measurable customer and business outcomes.

This role combines strategic leadership with hands-on ownership of portfolio performance and market success. While the role does not have formal authority over Engineering, Sales, Marketing, or Customer Experience, it is accountable for aligning those functions around shared portfolio objectives and outcomes.

 

Success in this role is defined not by the volume of features delivered, but by the ability to create market impact, accelerate growth, strengthen customer outcomes, and turn strategic investments into measurable results.

 

  What You’ll Own

 

Portfolio Strategy & Growth

 

• Define the strategy and long-term direction for an assigned product portfolio.

• Balance investments across core offerings, growth opportunities, and emerging innovations.

• Evaluate portfolio tradeoffs and make recommendations regarding investment, acceleration, incubation, partnership, acquisition, or retirement.

• Ensure portfolio priorities remain aligned to customer needs, market conditions, and company objectives.

• Partner with executive leadership on portfolio planning, resource allocation, and growth initiatives.

  Portfolio Performance

 

• Own or materially influence product-line economics, revenue performance, pricing strategy, investment decisions, forecast inputs, and growth initiatives.

• Drive measurable outcomes across bookings, adoption, retention, expansion, win rate, and customer impact.

• Ensure every major investment has a clear path from strategy to market success.

• Monitor market performance and adjust priorities based on customer, competitive, and business signals.

• Partner with Sales, Marketing, Customer Experience, Finance, and executive leadership to maximize portfolio performance.

  Innovation & Commercialization

 

• Partner closely with innovation and technical leaders to evaluate emerging opportunities and bring successful concepts to market.

• Establish clear criteria for deciding when innovations should be productized, scaled, partnered, deferred, or discontinued.

• Drive the transition from concept to validation, productization, commercialization, and growth.

• Ensure innovation investments generate meaningful customer value and measurable business outcomes.

• Leverage AI and automation opportunities where appropriate to accelerate growth, differentiation, and operational effectiveness.

  Customer & Market Leadership

 

• Maintain a deep understanding of customer needs, market trends, competitive dynamics, and emerging opportunities.

• Ensure customer insights, market intelligence, and competitive signals directly inform portfolio decisions.

• Champion customer outcomes throughout the product lifecycle.

• Drive positioning, differentiation, and commercialization strategies that strengthen market performance and competitive advantage.

• Help shape compelling narratives that connect product capabilities with customer and business outcomes.

  Cross-Functional Leadership

 

• Align Product Management, Product Marketing, AI Innovation, Technical Leadership, and Design & Research around a shared portfolio strategy.

• Lead and coach senior Product Management and Product Marketing individual contributors to drive aligned execution and outcomes.

• Foster strong alignment between product investments, customer needs, technical capabilities, and commercial execution.

• Create clarity around priorities, tradeoffs, ownership, and success measures.

• Influence across functions without relying solely on formal authority.

  Executive Leadership

 

• Present portfolio strategy, performance, opportunities, and risks to executive leadership.

• Contribute to strategic planning, investment discussions, and long-term growth initiatives.

• Support customer briefings, analyst interactions, industry events,…