Automotive Emerging Product Enablement Lead

About Tekion:

Positively disrupting an industry that has not seen any innovation in over 50 years, Tekion has challenged the paradigm with the first and fastest cloud-native automotive platform that includes the revolutionary Automotive Retail Cloud (ARC) for retailers, Automotive Enterprise Cloud (AEC) for manufacturers and other large automotive enterprises and Automotive Partner Cloud (APC) for technology and industry partners. Tekion connects the entire spectrum of the automotive retail ecosystem through one seamless platform. The transformative platform uses cutting-edge technology, big data, machine learning, and AI to seamlessly bring together OEMs, retailers/dealers and consumers. With its highly configurable integration and greater customer engagement capabilities, Tekion is enabling the best automotive retail experiences ever. Tekion employs close to 3,000 people across North America, Asia and Europe.

Job Description

Internal title is Associate Principal Emerging Product Enablement Analyst.

Reporting to the Manager, Emerging Product Enablement, you’ll be the domain analyst and commercialization champion for the platform. You’ll own the end-to-end journey of this product from early dealer signal through validated market launch, ensuring every field team—Sales, Customer Value, Support, Professional Services, and partners—is equipped to sell, implement, and support it.

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Key Role & Responsibilities

Dealer Discovery & Validation

• Lead direct research with GMs/Principals, BDC Managers, Service Managers, and Dealer Group CRM and Customer Engagement Leaders

• Surface real pain points around audience creation and cultivation, customer acquisition and retention, agency dependence, OEM program friction, and customer lifecycle and CRM gaps

• Synthesize findings into clear, defensible recommendations that drive product and positioning decisions

Product Intelligence & Mastery

• Maintain credible, domain-deep working knowledge of the platform, including its audience creation and cultivation tools, core CRM capabilities, embedded AI agents, and progressive autonomy model

• Partner with Product, Engineering, UX, and Data teams to ensure the product reaches launch milestones with usable field artifacts

• Translate technical capabilities into dealer-facing value stories and positioning

Market Intelligence & Competitive Analysis

• Maintain living competitive intelligence across the CRM, audience engagement, and automotive retail technology categories

• Track industry shifts, buyer trends, and category differentiators

• Feed intelligence into positioning, pricing, and field-facing enablement strategies

Value Validation & Pricing

• Structure and run pricing signal capture with dealers to document value drivers, packaging preferences, and market signals

• Identify and engage technology and audience partners

• Validate the anchor value story with pilot dealers

• Partner with Product and Finance to finalize pricing and packaging strategy

Go-to-Market Enablement

• Own the complete field-ready enablement set: value propositions, battlecards, sales one-pagers, FAQs, knowledge-base content, demo scripts, and partner courseware

• Collaborate with GTM teams, Customer Value, Professional Services, and partner teams

• Ensure every field audience (sales, support, implementation, partners) is launch-ready

Launch Readiness & Execution

• Execute standardized launch-readiness checks at each stage: working demo → committed scope → validated market fit → tested migration → live adoption tracking

• Prepare readiness packages for leadership sign-off

• Own the launch timeline and accountability for field readiness

Adoption & Value Measurement

• Build adoption dashboards, evaluation criteria, and business-impact metrics

• Connect field engagement to product adoption to business outcome—not just activity counts

• Attach recommended actions to every anomaly

• Create a defensible outcome story from early-stage product activity

Field Feedback & Prevention

• Capture signal from Support, Professional Services, Sales, and Customer Value during pilots

• Turn recurring failure classes into a living catalog that drives product and enablement corrections before they become field escalations

Basic Qualifications

• 5+ years proven experience in audience creation and cultivation, CRM, or customer lifecycle management

• Grounded understanding of how CRM and audi…