Social Media & Community Manager

Job title: Social Media & Community Manager

Location: London

Reports to: Head of marketing

About us

DeMellier is a London-based brand that was founded with the vision of doing things differently: to design handbags that would make women feel empowered, made ethically and sustainably, while giving back to those who need it most. These principles guide everything we do. All our pieces are crafted ethically in Europe using the finest sustainably sourced materials. We champion equality, and for every piece sold, we fund vaccines and medical treatments aimed at saving the life of a child in need. So far, through our permanent charity initiative, ‘A Bag, A Life’, in partnership with SOS Children’s Villages, we have funded over 2.5 million vaccines. Join us and be part of an award-winning, purpose-driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.

The Role

The Social Media & Community Manager is responsible for executing DeMellier’s social media and community strategy, bringing the brand to life through engaging content, meaningful customer interactions and best-in-class social storytelling. Working closely with the Senior Brand Marketing Manager, this role supports the delivery of integrated marketing campaigns across all social platforms, ensuring content aligns with the wider brand strategy and commercial objectives. Combining creativity with data-driven insight, the Social Media & Community Manager identifies opportunities to grow brand awareness, strengthen customer engagement and build an engaged community while continuously optimising social performance and embracing new platforms, trends and technologies.

Responsibilities

Social Media Management

• Own the day-to-day management of DeMellier’s social media channels, including Instagram, TikTok, Youtube,Pinterest, LinkedIn, Facebook and emerging platforms.
• Plan, schedule and publish content aligned with the brand calendar and wider marketing campaigns.
• Write engaging, on-brand copy that reflects DeMellier’s tone of voice.
• Work closely with the Creative and Marketing teams to deliver compelling social-first content that supports product launches, campaigns and brand storytelling.
• Maintain a consistent publishing schedule while identifying opportunities for reactive and trend-led content where appropriate.

Content Creation

• Propose, develop and deliver engaging, social-first content that reflects DeMellier’s brand identity and resonates with our audience.
• Proactively identify opportunities to create authentic, engaging content by capturing brand moments and stories across the business.
• Collaborate closely with the Creative, PR and Marketing teams to maximise content opportunities and support wider brand campaigns.

Community Management

• Build and nurture an engaged online community by responding to comments, direct messages and customer interactions in a timely and brand-appropriate manner.
• Foster meaningful relationships with customers, creators and brand advocates to strengthen loyalty and engagement.
• Identify opportunities to extend the DeMellier community beyond digital channels through thoughtfully curated events and activations that strengthen customer relationships and bring the brand to life.
• Monitor brand sentiment and escalate customer service queries where appropriate.
• Encourage conversation and identify opportunities to increase community engagement organically.

Campaign & Creator Support

• Support the execution of seasonal campaigns, product launches and collaborations across social channels.
• Work closely with the PR and Influencer teams to amplify creator content across owned channels.
• Identify opportunities to leverage user-generated content and secure permissions where required.
• Support content planning around key commercial and brand moments.

Reporting & Insights

• Monitor and report on social media performance, providing regular insights and recommendations.
• Track engagement, reach, audience growth, traffic and conversion metrics.
• Stay informed on competitor activity, platform developments and luxury social media trends, recommending new ideas and best practices.

AI

• Utilise AI tools to support content ideation, copy development, social planning and workflow efficiency while maintaining DeMellier’s tone of voice and brand standards.
• Use AI to assist with trend research, competitor analysis and audien…