Product Marketing Director

Job Overview
We are seeking a dynamic and strategic Product Marketing Director to lead our product marketing initiatives and drive growth across our SaaS and e-commerce platforms. This role offers an exciting opportunity to shape product positioning, craft compelling brand stories, and collaborate closely with cross-functional teams to deliver innovative solutions that meet market demands. As a key driver of our go-to-market strategies, you will harness industry trends, market research, and data analytics to inform decision-making and propel our products to new heights. If you thrive in a fast-paced environment and are passionate about translating complex product features into captivating narratives, this is the role for you!

Responsibilities

• Develop comprehensive product marketing strategies that align with overall business goals and target customer segments.
• Lead market research efforts to identify industry trends, customer needs, and competitive insights, informing product development and positioning.
• Manage cross-functional teams including product management, sales, marketing, and software development to ensure seamless product launches and consistent messaging.
• Create compelling content including product demos, technical marketing materials, sales enablement tools, and brand storytelling assets.
• Oversee product positioning and messaging to differentiate offerings in competitive B2B markets and e-commerce channels.
• Drive data-driven decision making by analyzing marketing analytics, sales data, and customer feedback to optimize campaigns and refine strategies.
• Manage project timelines for product launches, coordinating activities across teams to meet deadlines while maintaining high-quality standards.

Qualifications

• Proven experience in SaaS or software development industries with a strong understanding of digital marketing and product management principles.
• Demonstrated ability to lead cross-functional teams using Agile methodologies in fast-paced environments.
• Expertise in market analysis, customer segmentation, and industry trend evaluation using tools like SQL and data analytics platforms.
• Exceptional writing skills with the ability to craft clear, persuasive content for various audiences including technical stakeholders and executive leadership.
• Strong presentation skills for delivering strategic proposals, product demos, and stakeholder updates confidently.
• Experience managing marketing projects from conception through execution with a focus on B2B marketing strategies.
• Knowledge of marketing management tools, marketing analytics platforms, and project management software is highly desirable.

Join us as we innovate at the intersection of technology and customer engagement! Bring your expertise in product marketing strategy, analysis skills, technical marketing experience, and passion for storytelling to help shape the future of our products in a vibrant environment dedicated to growth and excellence.

Pay: $266,000.00 - $310,000.00 per year

Benefits:

• 401(k)
• 401(k) 5% Match
• Caregiver leave
• Commuter assistance
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Gym membership
• Happy hour
• Health insurance
• Health savings account
• Internet reimbursement
• Life insurance
• On-site gym
• Paid parental leave
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Unlimited paid time off
• Vision insurance

Work Location: Remote