CRO & Web Product Manager

This is a Fully Remote Job

About Our Client:

The organization is a multi-brand education network comprising approximately 220 private school institutions ranging from infant care to high school. It addresses the challenge of delivering superior private education through unique, carefully crafted curricula, uniting some of the best private school programs in the country.

About the Opportunity:

The CRO & WEB PRODUCT MANAGER is responsible for leading search engine optimization (SEO), conversion rate optimization (CRO), technical web delivery, and directory data quality across the organization’s network of over 200 websites. The role serves as the primary IT interface for the team, translating business needs into technical specifications and coordinating implementation. It also leads SEO, experimentation, and analytics programs aimed at increasing website traffic and conversions. This hands-on position manages and mentors a team of Analysts and collaborates closely with Content, Paid Media, Brand, and Email Lifecycle teams.

Responsibilities:

• Lead web projects from specification through IT coordination, user acceptance testing, and implementation across 200+ sites
• Manage website health including sitemaps, page architecture, site speed, and crawlability
• Serve as primary interface with IT and engineering resources
• Develop and execute SEO and answer engine optimization strategies
• Set SEO priorities and guide Analyst team execution using tools like SEMrush, Screaming Frog, GA4, and Google Search Console
• Collaborate with Content team to set keyword and page optimization priorities
• Own CRO and experimentation roadmap, directing test design, execution, analysis, and rollout using Optimizely
• Align user journeys and calls to action with conversion goals in partnership with Paid Media and Content teams
• Identify high-impact funnel and behavioral insights for testing
• Translate test results and analytics into actionable recommendations
• Manage location data strategy and directory management to ensure consistency and local search visibility
• Evaluate data syndication and automation to reduce manual updates
• Extract and analyze data from GA4, Google Search Console, Domo, and Google Business Profile to guide decisions
• Manage and mentor Analysts overseeing website governance, SEO, A/B testing, and directory management

Requirements:

• 5–7 years of experience in web product management, SEO, CRO, experimentation, or related analytics roles, including team management or mentoring
• Proven experience managing end-to-end A/B tests using Optimizely or similar platforms
• Experience running experiments on low traffic websites
• Proficiency in GA4 and business intelligence tools such as Domo
• Experience serving as IT or technical liaison for marketing or product projects
• Proven ownership of SEO strategy and execution, including technical, on-page, and local SEO using SEMrush, Screaming Frog, and Google Search Console
• Strong organizational, project management, communication, and collaboration skills
• Bachelor’s degree in Business, Marketing, Analytics, or related field, or equivalent experience

Preferred Qualifications:

• Experience with answer engine optimization (AEO) or AI search
• Experience in multi-brand or multi-location marketing environments
• Basic UX/UI literacy to evaluate design partners

Pay Range and Compensation Package:

• The pay range and compensation package for this role will be determined based on the candidate’s experience, skills, and other relevant factors.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.