Performance Marketing Manager

London · Hybrid, 4 days in the office · £50,000–£65,000

Reporting to the SVP of Growth & Data

£3m annual media budget. Hands-on ownership from day one. The opportunity to grow into leading digital acquisition strategy

Immersive Gamebox

• Immersive Gamebox is an entertainment business with 35+ venues across the UK, US and internationally.
• We create immersive multiplayer games with partners including Netflix, Sony and Paramount — Squid Game, Batman and Floor is Lava among them. Both our venue footprint and game library are expanding, giving Growth a constant stream of new launches, new creative and new audiences to work with.
• It’s a highly visual, social product and an unusually fun thing to market. The opportunity is to take great IP, compelling creative and a growing international footprint and turn them into scalable, profitable customer acquisition.

The role

• We’re looking for an exceptional performance marketer to take ownership of approximately £3m in annual paid media spend , primarily across Google and Meta.
• This is a hands-on role. You’ll be in the accounts every day.
• You’ll be responsible for running, improving and developing our paid media operation in-house, rather than overseeing an agency. We want someone who genuinely enjoys the technical detail: optimising keywords, interrogating search terms, refining bidding strategies, testing creative and understanding how the platforms really work.
• But we’re not looking for someone who simply executes instructions.
• We want someone commercially sharp, analytical, AI-native and intensely curious about what actually drives growth. Someone who asks the right questions, knows how to find the answers and has the confidence to challenge conventional thinking.
• The opportunity is deliberately bigger than the immediate job.
• You’ll start by mastering the accounts and understanding our customers, markets and acquisition economics. As you demonstrate your capabilities, we want you increasingly owning the strategy & commercial decision making behind the spend — where to invest, how much to spend, which channels to scale, how to approach creative and what our wider acquisition strategy should look like & how this feeds into our commercial objectives.
• You’ll work directly with our SVP of Growth & Data, with support from data science, analytics, creative and marketing.
• We’re open to different levels of experience. You might be an exceptional early-career performance marketer ready for a big step up, or an established operator capable of taking full ownership of the function immediately.
• Your salary and initial level of responsibility will reflect what you can demonstrate. The opportunity to grow will be substantial in either case.

What you’ll own

1. Paid media execution and optimisation

• Hands-on campaign management across Google Ads and Meta, with opportunities to test TikTok and emerging channels.
• Account architecture: campaign structure, bidding strategies, budgets, pacing and optimisation.
• Detailed Google Search optimisation, including keywords, search terms, negative keywords, match types and Performance Max.
• Continuous identification of wasted spend, growth opportunities and ways to improve acquisition efficiency.
• Campaign launches for new games, venues, promotions and seasonal demand.

2. Commercial performance and analytical decision-making

• Understanding what actually drives profitable customer acquisition, not just what platform dashboards report.
• Investigating performance changes, asking the right questions and turning analysis into commercial decisions.
• Budget allocation across channels, campaigns, audiences and markets.
• Working with our data and analytics team on attribution, incrementality, experimentation and marketing mix modelling.
• Accountability for contribution after advertising and delivery costs, rather than revenue alone.

3. Creative, testing and growth

• Owning the testing calendar across creative, audiences, offers and landing pages.
• Working with the creative team to develop advertising that captures attention and, crucially, converts.
• Identifying what works, what doesn’t and what deserves more investment.
• Bringing new ideas from industry practitioners, communities and emerging platform capabilities.
• Exploring opportunities in UGC, creative strategy, new channels and wider growth initiatives as the core paid media operation develops.

**4. AI, automation and…