Senior Marketing Manager F/M

The Company ESCP Business School was founded in 1819. The School has chosen to teach responsible leadership, open to the world and based on European multiculturalism. Six campuses in Berlin, London, Madrid, Paris, Turin and Warsaw are the stepping stones that allow students to experience this European approach to management. In 2025, ESCP was ranked 4th in the FT European Business Schools rankings.

Several generations of entrepreneurs and managers were trained in the firm belief that the business world may feed society in a positive way. Each year, ESCP welcomes 9000+ students and 5000 managers from 130 different nationalities.

We offer a full range of full-time degree programmes from our generalist BSc in Management, Master in Management (FT-ranked 6th worldwide), and MBA in International Management (FT-ranked 22nd worldwide) to a portfolio of over 20 specialist Master-level programmes, including our MSc in Finance (FT-ranked 1st worldwide), and to PhD.

We also deliver executive education programmes including the Executive MBA (FT-ranked 5th worldwide), specialist Master-level executive degree programmes, and Executive PhD. All of the programmes include a multi-campus experience. ESCP contributes to the learning and development of executives and managers at some of the world’s leading companies through the development and provision of customised courses.

Role Details Type of Employment: Permanent

Hours: 35 hours per week (1.0 FTE)

Salary: £46,788.89 to £48,679 per annum, dependent on experience

Location: 527 Finchley Rd, London NW3 7BG

Reporting to: Director of Marketing, Recruitment and Admissions

Role Summary The Senior Marketing Manager is a key role within the London Campus Marketing, Recruitment and Admissions (MAR) team, leading student recruitment marketing across undergraduate and postgraduate programmes while retaining direct ownership of an allocated programme portfolio.

The postholder will lead and develop the London Campus marketing function, setting priorities and ways of working and ensuring budgets, resources and agency support are aligned with recruitment objectives and deployed effectively. Using market and audience insight, digital acquisition, content, CRM, brand and analytics, they will identify opportunities, optimise investment and continuously improve marketing performance and the prospective student journey.

Working closely with Recruitment and Admissions, programme and faculty teams, European marketing colleagues, Brand and Communications, and external agencies, the postholder will provide strategic marketing expertise, influence stakeholders and ensure alignment with recruitment and wider School priorities.

This is a hands-on role, combining management of the London Campus marketing function with direct accountability for programme marketing in ESCP’s international, multi-campus environment.

Duties And Responsibilities Include Marketing Strategy & Planning:

• Act as the senior marketing lead for student recruitment at the London Campus, working with the Director of Marketing, Recruitment and Admissions to shape the overall direction, priorities and performance of the marketing function.
• Own and deliver the annual student recruitment marketing strategy across the London Campus undergraduate and postgraduate portfolio, including direct accountability for an allocated portfolio of programmes and the development of programme-level plans aligned with recruitment targets and institutional priorities.
• Translate recruitment objectives into evidence-based marketing strategies covering target audiences, priority markets, positioning, messaging, channels, candidate journeys, investment and performance measures, working closely with Marketing, Recruitment and Admissions colleagues to develop integrated plans.
• Lead market, audience and competitor analysis to inform programme positioning, identify growth opportunities and emerging markets, audiences and channels, and make evidence-based recommendations on future marketing activity and investment.
• Determine marketing priorities and recommend the allocation of resources and investment across programmes, audiences, markets and channels to maximise impact and return, while identifying efficiencies and synergies through shared campaigns, content, audiences, technologies, agencies and resources.
• Act as the senior marketing partner…