Key Responsibilities & Skills

• Customer Data Platform (CDP) Strategy & Ownership
• Identity Resolution
• Audience Segmentation
• Cross-Channel Data Activation
• Marketing Technology Ecosystem Management
• Product Roadmapping & Vision
• Agile Product Management (Scrum)
• Stakeholder Influence & Alignment
• Lifecycle Marketing Enablement
• Personalization & Customer Engagement
• Data-Driven Optimization & Analytics
• Vendor Management & Contract Negotiation
• Workshop Facilitation & Requirements Gathering
• Data Quality, Privacy & Scalability Standards

Technical Skills

• CDP Platforms (Segment / Adobe Real-Time CDP / mParticle)
• Marketing Automation & Engagement Platforms (Email / SMS / Push / In-App)
• Agile Project Management Tools (Jira / Aha!)
• Data Integration & Ingestion Frameworks
• Analytics & Experimentation Tools (Amplitude / Mixpanel / Google Analytics)
• SQL / Data Modeling
• Cloud Data Services (AWS / GCP)

Education

Bachelor’s Degree in Business Administration, Marketing, Computer Science, Information Systems, Data Science. Preferred: MBA, Master’s in Marketing, Master’s in Data Science.

Industry Experience

• Retail / Consumer Goods
• E-commerce
• Digital Marketing
• SaaS / Martech
• Customer Data Platforms
• Omni-Channel Marketing

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