Senior Manager, Marketing AI & Orchestration

Grade Level (for internal use): 10

The Energy Inbound AI Marketing team is at the forefront of transforming how SP Global connects with energy market participants through innovative AI-driven marketing solutions. We’re a collaborative, forward-thinking team that bridges the gap between cutting-edge technology and practical business applications. Our team values strategic thinking, technical excellence, and cross-functional partnership as we build the future of agentic marketing capabilities that will define how our energy solutions reach and serve global markets.

Responsibilities

• Build and Deploy AI Agents: Design, configure, test, and deploy AI agents that address priority marketing use cases and support measurable business outcomes
• Create and Maintain the Agentic Marketing Roadmap: Establish and maintain a practical roadmap that aligns individual AI agents to the broader marketing roadmap, workflows, priorities, and operating model
• Drive Agentic Portfolio Use Case Management: Oversee the pipeline of Agentic Marketing initiatives from ideation through deployment, translating business opportunities into actionable requirements
• Orchestrate the Agentic Marketing Ecosystem: Articulate required interactions, dependencies, and touchpoints between agents, marketing workflows, knowledge sources, and CRM/MAP platforms
• Data Integration Readiness: Define the data, integration, and governance requirements required for agent performance in partnership with technology and business teams
• Testing, QA, Optimization: Develop testing frameworks and validation plans to assess agent quality, response accuracy, workflow effectiveness, and business impact.

What We’re Looking For Basic Required Qualifications

• Experience and demonstrated proficiency building, configuring, or deploying AI agents, automation workflows, knowledge retrieval solutions, conversational AI, or other AI-enabled business applications
• Bachelor’s degree or equivalent practical experience in technology, marketing technology, business systems, information systems, product management, or related disciplines
• 5+ years of experience in MarTech, AI implementation, digital product delivery, business systems, technical program management, marketing operations, automation, or related roles
• 3+ years of hands-on experience translating business use cases into technical requirements, workflows, agent logic, automation rules, data requirements, QA plans, or deployable solutions
• Strong understanding of how marketing platforms, CRM, marketing automation, customer data, content repositories, reporting tools, and workflow systems connect to support GTM execution
• Proven ability to work across technical and non-technical teams, manage ambiguity, and coordinate complex delivery across multiple stakeholders and time zones

Additional Preferred Qualifications

• Experience with AI development platforms such as Copilot Studio, Azure AI, Microsoft Power Platform, OpenAI-enabled tools, agent frameworks, or workflow automation technologies
• Experience with marketing technology platforms including marketing automation, CRM, CDP, analytics, paid media, web, content management, event, personalization, or customer intelligence solutions
• B2B marketing experience with knowledge of commodity markets
• Proven ability to lead complex projects involving both technical and business teams with strong cross-functional, matrix teamwork skills