Senior CRM Manager

ABOUT THE COMPANY

We are a fast-growing iGaming company with big ambitions, to become the #1 choice for players in our markets. We are actively scaling new products and brands, building strong retention ecosystems, and strengthening our position within the industry.

ABOUT THE ROLE We are looking for an experienced CRM/Retention Manager to launch and scale the retention strategy for a new project targeting a Tier1 market. Core journeys and segments for a commercial traffic launch are already set up on the project. You will take ownership of building trigger chains, personalized offers, and turning data insights into measurable retention results.

WHAT YOU WILL DO

• Set up and develop CRM in Customer.io: segments, events, and messaging flows, ensure they run reliably and deliver target performance metrics
• Launch communications across all channels: email, push, in-app, and personalized offers for different player groups
• Work closely with the Casino Manager on the activity calendar: propose CRM scenarios and communications to support promos, prepare offers/segments on time, and launch campaigns
• Together with the Casino Manager, design bonuses and promos to support retention while keeping promo costs controllable
• Establish a continuous optimization process for existing flows
• Monitor key metrics and dashboards, identify anomalies and bottlenecks
• Build and refine a process for creating triggers and tracking their effectiveness

TARGETS FOR THE FIRST MONTHS

• Retention Rate: Month 1 — 25%, Month 2 — 17%
• Established process for creating triggers and tracking their effectiveness

WHAT WE ARE LOOKING FOR

• 3–5+ years of retention/CRM experience in iGaming or similar products
• Customer.io experience is mandatory: building journeys, segments, events/attributes, templates, launching campaigns, debugging and troubleshooting
• Channel management experience: email / SMS / Web Push / In-App (setup, send logic, frequency caps)
• User segmentation experience: RFM, behavioral, lifecycle stages, VIP/anti-abuse triggers
• A/B testing experience
• Strong CRM metrics analytics skills
• Deliverability understanding and operational control
• Experience with dynamic variables, personalization, localization, UTM/tags, and content rules
• Attention to detail, creativity, teamwork, results-driven mindset, responsibility
• Higher education preferred but not required

LANGUAGES

• Ukrainian or Russian, primary team communication languages
• English, Intermediate/Upper-Intermediate for communication with vendors/contractors

WHY JOIN US

• Fully remote work
• Professional growth and continuous development opportunities
• Fast decision-making without excessive bureaucracy
• Freedom from micromanagement and rigid hierarchies
• Dynamic environment with ambitious goals and expansion plans

📩 CONTACT @nastia_igaming