Global Demand Generation Manager, Growth

We are the  Intelligent Internet Platform. We connect  People, Places and  Things anywhere,  managing Internet Performance better than anyone else while providing  One Global Experience, giving  Visibility, Control and  Security through  expereoOne.

Expereo believes in the power of Internet connectivity. As the world’s largest provider of managed internet, SD-WAN/SASE, and Cloud connectivity solutions, we power enterprises and government sites worldwide, helping to enhance every business’ productivity with flexible and optimal Internet performance.

As a trusted partner of Fortune 500 enterprises, our continued aim and success in helping our customers and partners depends solely on the talented individuals who make Expereo a dynamic, effective, multicultural, and equitable environment.

About the role

Expereo is looking for a proactive, results-driven Demand Generation Manager, to turn marketing strategy into integrated campaigns that create demand and qualified pipeline, engage the right audiences and deliver measurable commercial impact.. This is a hands-on role for someone who thrives on ownership: from campaign concept and audience strategy, through activation across paid, digital, ABM and other channels, to measuring pipeline impact, proving what works and using AI and automation to scale it.

You’ll work closely with Sales, Product Marketing, Content, Brand and external agency partners to build campaigns that are relevant, targeted and connected to the customer journey. You’ll be digitally native, an expert HubSpot user and comfortable working across all channels, using data and insight to continually optimise activity, managing agency partners to ensure they are delivering against expectations while being equally happy to roll your sleeves up and get the work done yourself.

A strong understanding of ABM and enterprise account marketing will be important, as many of our campaigns will target complex, considered-purchase audiences. You’ll also bring a growth mindset - constantly looking for opportunities to test new technology, new channels, audiences, messaging and approaches, and using performance insight to improve conversion, pipeline and return on investment.

You’re a modern marketer who uses AI naturally as part of how you work - from planning and research to campaign development, content and optimisation - while maintaining strong marketing judgement and creativity. Above all, we’re looking for someone commercially minded, curious and energetic, who enjoys getting campaigns live, working closely with the business and turning marketing activity into measurable growth.

Responsibilities

Demand & Pipeline Generation

• Own and deliver demand generation programmes that create qualified opportunities and pipeline. Work closely with Sales to ensure campaigns are aligned to market opportunity, customer needs and commercial priorities.

• Track and report campaign contribution through the funnel, from engagement through to pipeline and revenue.

• Identify opportunities to improve marketing and sales conversion and reduce friction through the customer journey.

Integrated Campaigns

• Develop and deliver integrated, multi-channel campaigns aligned to business priorities, target markets and commercial objectives.

• Translate strategic priorities into clear campaign propositions, audiences, messaging, channel plans and activation.

• Coordinate activity across digital, paid, content, social, events, ABM and other relevant channels.

• Manage campaign calendars, timelines, budgets and delivery, ensuring activity is well coordinated and executed at pace.

• Partner with internal teams and external agencies where required to deliver high-quality campaigns.

Growth, Performance & Optimisation:

• Drive measurable growth through continuous optimisation of campaigns, channels and audience engagement.

• Own performance across paid and digital channels, working with specialists and agencies where appropriate.

• Set clear objectives and success measures for every campaign, and use campaign, customer and market data to improve targeting, messaging, conversion and ROI.

• Test new approaches, channels and formats, scale what works, and build a culture of experimentation across campaign activity.

• Produce regular performance reporting with results, insights and recommended actions.

AI & Automation

• Use AI tools across the campaign lifecycle, including research, audience a…