MEDIA MANAGER

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.

Role Overview We are looking for a Media Manager with a strong, hands-on media background to join our Consumer Marketing team and own media strategy and planning across the CEE markets. We need someone who has built their career in media, ideally within a media agency, with real fluency across both offline and online channels and a track record of translating business objectives into integrated media strategies. The role is central to ensuring strategic consistency, cross-market alignment, and rigorous, data-driven investment decisions across the region.

Key Responsibilities

• Own the development of integrated media strategy and media plans across digital and offline channels (TV, OOH, radio, print, digital) for the CEE markets, from objective-setting through channel selection and flighting.
• Lead media planning discussions with agencies, challenging recommendations and ensuring plans are grounded in sound media strategy, not just execution.
• Analyze campaign and channel performance, extract media-specific insights (reach, frequency, GRPs, efficiency, channel mix effectiveness), and turn them into clear, actionable recommendations.
• Manage media budgets, pacing, and investment efficiency across CEE markets, reallocating in-flight where needed to protect performance.
• Act as the primary point of contact for media agencies: briefing, evaluating plans, and holding partners accountable for quality and performance.
• Apply measurement frameworks (GA4, CM360, ad-server data, MMM/MTA) to validate media effectiveness and inform future planning cycles.
• Stay current on media trends, new channels/formats, and best practices across both traditional and digital media, bringing an informed point of view to planning.
• Prepare media strategy presentations, dashboards, and reports for leadership and cross-market alignment.
• Drive continuous improvement of media planning frameworks, governance, and processes across the region.

Required Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Economics, Communications, or a related field.
• 7+ years of experience in media, ideally built within a media agency (planning/buying side), with direct ownership of media strategy and plans.
• Strong, demonstrable expertise in offline media planning (TV, OOH, radio, print) — able to plan and evaluate offline media independently, not just brief it out.
• Equally strong command of digital/online media planning across search, social, programmatic, and video.
• Proven ability to build and defend an integrated media strategy spanning both worlds, with a clear point of view on channel mix and budget allocation.
• Excellent analytical skills, comfortable working directly with media data, dashboards, and performance reports to shape strategy.
• Proficiency with digital analytics and ad-tech platforms (Google Analytics, CM360, DV360, Meta Ads Manager).
• Strong Excel and data-visualization skills (PowerPoint, Looker Studio, etc.).
• Confident managing and pushing back on media agencies; comfortable owning the media agenda in cross-functional discussions.
• Ability to work independently, manage multiple markets/priorities, and thrive in a fast-paced environment.
• Strong communication and presentation skills; fluency in English.

Preferred Skills

• Experience planning media across multiple CEE or international markets.
• Familiarity with MMM/MTA tools and media mix modeling.

Experience colla

Work location (one of the following cities): Tallinn, Budapest, Bucharest, Prague, Warsaw

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