Marketing Manager

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Leobit (leobit.com) is a .NET, AI, and web application development provider for technology companies and startups primarily located in the US, Canada, Australia, the UK, and the EU. Our technology focus covers .NET, Azure, PHP, Angular, iOS, Android, Ruby, React, and a comprehensive range of other technologies from Microsoft, Web, and Mobile Stacks.

We are looking for a Marketing Manager to join our Marketing team on a full-time basis with the aim to drive lead generation growth via organic.

Location: Lviv

Requirements:

• At least 3 years of experience in the marketing department of an IT outsourcing company targeting US and/or EU markets
• Knowledge of B2B lead generation channels
• Understanding of custom software development niche and processes
• Advanced SEO, GEO, AEO skills
• Knowledge of Ahrefs or similar tools
• Good AI competence, hands-on experience of usage of the AI tools for B2B marketing tasks
• Experience in managing inbound marketing campaigns
• Experience in writing engaging B2B marketing materials (website pages, landing page materials, etc.)
• Basic skills in Google Analytics
• Social media marketing (would be a plus)
• Knowledge of Google Tag Manager (would be a plus)
• Experience in collaboration with web developers / designers / external agencies (would be a plus)
• PR and Event management (would be a plus)
• Experience in PPC Ads (would be a plus)
• Experience with growth marketing (would be a plus)
• Bachelor’s or Master’s degree in Marketing, Management, or a related field
• Level of English: Upper-Intermediate or Advanced (with excellent grammar skills)

Responsibilities:

• Support the Marketing team with executing marketing strategy and achieving lead generation goals
• Contribute to the development of the SEO and content strategy
• Collaborate with SEO consultants, link builders, online media, content writers, agencies, etc. to ensure the growth of leads from organic
• Drive website development and optimization, align with the website development team
• Write materials for the marketing campaigns (social media posts, newsletters, landing page texts, etc.)
• Manage inbound marketing/growth marketing projects (e.g., webinars, content syndication campaigns, offline events, PPC, newsletters, etc.) and analyze their performance
• Conduct research to select the right marketing channels for lead generation growth, initiate and execute new marketing activities
• Contribute to the development of the Leobit brand (work with industry awards, media, partnerships, events etc.)

We offer:

• Flexible working schedule
• Interesting and challenging projects
• Motivated colleagues with profound knowledge of business development, marketing, and technical fields
• AI infrastructure to support marketing tasks and processes
• Attractive compensation package