Paid Ads & Creative Specialist

Job Title:

Paid Ads & Creative Specialist

Location:

Headquartered in Kitchener-Waterloo. Fully remote, candidates based in or near Kitchener-Waterloo preferred.

Compensation:

Commensurate with experience and demonstrated ability. $50-$70k.

About Tactycs

Tactycs is a forward-thinking digital marketing agency dedicated to delivering innovative solutions for our clients. We pride ourselves on our transparency and performance-based approach to marketing.

Tactycs has a history of building internal SaaS tooling within the marketing and sales space, giving us a hands-on approach to new marketing efforts, technology, and advancements.

Position Overview

We are seeking an intermediate-level Paid Ads & Creative Specialist to join our team and own the day-to-day management of our clients’ paid advertising accounts, primarily on Google Ads and Meta. This role is built around two connected strengths: first and foremost, hands-on campaign management (building, optimizing, and reporting on campaigns that drive real results), and second, producing the video and graphic ad creative and baseline landing pages that keep those campaigns performing.

We’re looking for someone with enough hands-on ad management experience to need only light ramp-up, who can take ownership of client accounts and fill gaps across campaign management and creative as our client needs shift. Pay will depend on experience and demonstrated ability, and candidates with a proven ad management track record and a strong creative portfolio are encouraged to apply.

This is an agency role supporting client accounts. Solid communication is important, and some direct interaction with business owners, marketing managers, and other stakeholders is possible, though this role is not necessarily the main point of contact for clients. A working understanding of the core marketing disciplines (SEO, paid advertising, email, social media, and websites) will help you collaborate effectively with the rest of the team.

Key Responsibilities

• Build, launch, and manage paid ad campaigns across multiple client accounts, primarily on Google Ads (Search, Performance Max, YouTube) and Meta Ads Manager.
• Own day-to-day account optimization, including budgets, bidding, targeting, audiences, keywords, and ad testing, with a focus on CPA, ROAS, and lead quality.
• Set up and QA conversion tracking using Google Analytics (GA4), Google Tag Manager, and platform pixels so campaign data can be trusted.
• Monitor campaign and creative performance, diagnose issues quickly, and turn the data into clear optimization and creative recommendations.
• Report on campaign performance using tools such as Google Ads, Meta Ads Manager, and Google Analytics, and help explain results to the team and clients.
• Ideate, film, and edit video ad creative, and design static and motion graphic ads, to keep accounts stocked with fresh, testable creative.
• Build baseline campaign landing pages across core CMS platforms (Shopify, Squarespace, WordPress, etc.), with conversion-focused layouts and tracking in place.
• May communicate directly with clients, such as business owners, marketing managers, and other key stakeholders, on campaign strategy, results, and creative direction, depending on the account.
• Collaborate with the broader Tactycs team on integrated campaigns spanning SEO, email, social media, and web.
• Stay current on ad platform best practices, new ad formats, and creative trends across Google and Meta.

Qualifications

• Demonstrated hands-on experience managing paid ad campaigns in Google Ads (Adwords) and Meta Ads Manager, with real budgets and measurable results. Google Ads certification is an asset.
• Strong analytical skills: comfortable reading performance data, working in spreadsheets, and making confident optimization decisions tied to business outcomes.
• Working knowledge of conversion tracking and measurement, including GA4, Google Tag Manager, and the Meta Pixel.
• Experience creating video and graphic ad creative: filming, editing, and ideating strong ad visuals. A portfolio is a strong asset.
• Experience building landing pages in common CMS platforms such as Shopify, Squarespace, and WordPress.
• Proficiency with video and design tools (e.g., Adobe Premiere Pro, Photoshop, After Effects, Canva, or equivalent).
• Working understanding of the core marketing disciplines: SEO, paid advertising, email marketing, social media, and websites.
• Excelle…