Web Designer

The Web Designer supports the Web Team at Wayne Media by creating digital-first visual assets for websites, landing pages, and front-end design needs. While this role is primarily web-focused, the designer must also be capable of supporting the Creative and Media teams with social graphics, ad visuals, and email creative when needed. This flexibility ensures we maintain high design standards across departments, especially during high-volume periods or team coverage gaps.

About Wayne Media Group

Wayne Media Group’s purpose is to build people and build companies. Our main verticals are Web, Video, Creative, Podcasting and Consulting. Our core values are: Extreme Ownership, Treat Others Well, Do What You Say, Be Open and Honest, and Adapt to Advance.

Description

Our foundation is built on two guiding principles: our Leadership Creed and our Core Values. They are the standard by which we lead, operate, and grow.

Leadership Creed:

At Wayne Media, we lead by two pillars: family over business and employees come first. We believe the most important work happens at home, and when our team is supported, they show up stronger for our clients. Leadership means protecting these priorities, living them out daily, and setting the standard for how we work and grow together.

Core Values:

• Extreme Ownership- Everyone leads. All leaders are responsible for what goes on within their department.
• Treat Others Well- Treat everyone how you’d want to be treated (Luke 6:31)
• Do What You Say- Trust is built through action, not just words.
• Be Open and Honest: We speak truthfully, listen openly, and build trust through clear, respectful communication.
• Adapt to Advance: We don’t resist change, we innovate through it.

Key Responsibilities:

• Web Design and Visual Implementation
• Design engaging, user-centric web layouts in Squarespace.
• Ensure mobile-first responsiveness and conversion-driven experiences.
• Collaborate with the Web Team to align design deliverables with SEO strategy, performance goals, and build timelines.
• Translate brand guides and creative direction into intuitive front-end design elements.
• Prepare design assets, icons, and visual elements for developer handoff.
• Creative Strategy Translation
• Translate marketing strategies and creative briefs into innovative, on-brand visual content.
• Apply brand tone, goals, and target audience insights to each design project.
• Graphic Design Execution
• Design social media graphics, email visuals, brand collateral, and other creative assets using Adobe Creative Suite and Canva.
• Ensure all designs meet branding standards, marketing goals, and visual consistency across platforms.
• Cross-Department Collaboration
• Partner with web developers, creatives and media team members to align design work with larger marketing objectives.
• Support campaign and project rollouts across departments through integrated visual solutions.
• Project Management and Delivery
• Manage multiple design projects at once, ensuring deadlines are met and quality standards are maintained.
• Adapt quickly to feedback and shifting priorities while delivering timely updates to project leads.

Skills

• Website Layout and UI/UX Principles
• Understanding of intuitive web design, responsive layout structures, and conversion-focused design strategies.
• CMS and Platform Familiarity
• Comfortable working within Squarespace, Webflow, or WordPress; knows how to design with front-end implementation in mind.
• HTML and CSS Understanding
• Basic knowledge is preferred to communicate effectively with developers and understand platform limitations.
• Graphic Design Expertise
• Ability to design across digital platforms with a strong command of layout, typography, and brand cohesion.
• Brand Development and Management
• Experience building brand kits, brand guidelines, and maintaining brand consistency across deliverables.
• Cross-Functional Collaboration
• Ability to work closely with web developers, creative strategists and media producers to execute a cohesive creative vision.
• Software Proficiency
• Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva for both web and content creation.
• Website Design Collaboration
• Familiarity with basic web design concepts, layout principles, and web asset preparation for developers.
• Creative Problem-Solving
• Ability to …