Web Content Creator, Staff Assistant

Web Communications oversees all aspects of bridgew.edu, the

university's primary website. The department provides oversight,

content creation, design, training, technical development and support to

the web infrastructure. Web Communications adheres to a continuous

improvement philosophy focused on understanding the needs of users,

designing suitable web experiences, assessing performance via data and

implementing incremental changes. This department works collaboratively

within Enrollment, Marketing and Communications and throughout the

university to tell the Bridgewater story and enhance BSU reputation.

Position Summary: As a member of the Division of Enrollment, Marketing

and Communications, the Web Content Creator is responsible for creating,

editing, designing, updating, testing and tracking the performance of

web content on the Bridgewater State University website

(www.bridgew.edu). The Web Content Creator has responsibility for

ensuring consistency of web content with the Bridgewater State

University brand and style guide, and ensuring content is accessible and

optimized for search engine and generative engine findability (SEO/GEO).

Works collaboratively with other divisional employees to integrate

video, marketing, social media, and content updates with the website.

The Web Content Creator also will make recommendations for improving the

format, design, and content of the website. TOUR OF DUTY: Monday to

Friday from 9:00 AM to 5:00 PM, some nights, and weekends. This position

is located on campus in Bridgewater, MA. This position is eligible for

hybrid/remote work in accordance with BSU remote work policy. Salary

Range $65,000-$70,000 This is a full-time, 12-month APA position and

is subject to the terms of that union agreement. ESSENTIAL DUTIES: 1.

Create, review and edit content for the Bridgewater State University

website. 2. Ensure all content uploaded onto the website meets

accessibility and content standards. 3. Regularly update and check for

accurate content on the website. 4. Work collaboratively to develop and

build new content and functionality for the website. 5. Ability to

collaborate effectively with others at all levels and units of the

university to create new and update existing content. 6. Develop reports

and monitor web performance statistics. 7. Work with university

colleagues to implement video content for the website. 8. Make

recommendations to Web Content Manager and Director of Web

Communications for upgrades and changes to the format, design and

content of the website. 9. Attend staff meetings and participate in the

organization's operations and strategic direction. 10. Actively

supports the University's initiatives of Diversity & Social Justice.

• Related duties as assigned by Web Content Manager and Director of

Web Communications. REQUIREMENTS/QUALIFICATIONS: \*Please include a

Writing Sample or link to digital communications materials. 1.

Bachelor's degree required. 2. 1 year professional experience in web

Content Creation Required. 3. Excellent Editing And Proofreading Skills, including editIing a variety of material for clarity, logical

organization, and stylistic consistency. 4. Ability to work with

colleagues to continually improve the website. 5. Experience in

embedding video and static graphic content into web pages. 6. Project

management skills, including ability to develop work plans and

timelines, handle simultaneous assignments, and meet deadlines. 7.

Strong Interpersonal Communication Skills. 8. Work Experience Developing content for complex websites in a large, dispersed organization. 9.

Accessibility (WCAG 2.1) knowledge preferred. 10. Working knowledge of

SEO/GEO preferred. 11. CMS experience (Drupal or similar) preferred. 12.

Familiarity with Google Analytics preferred. Posting Number: S01352P

Please click on the MORE INFORMATION box to apply