Senior Account Executive — Digital Growth & Web

Location: Remote, USA — Texas preferred

Employment type: Full-time

Reports to: COO

ABOUT MADCRAFT

Madcraft helps complex B2B businesses strengthen their brands, modernize their websites and digital platforms, and grow through search, AI discoverability and digital performance.

We work with manufacturers, equipment dealers, distributors, engineering firms and other organizations with complex products, services and buying journeys.

With teams in the United States and Ireland, we are expanding our US commercial team and looking for an experienced Account Executive to convert qualified opportunities into profitable, lasting client relationships.

THE OPPORTUNITY

You will lead the sales process from qualified discovery through proposal, negotiation and signed agreement.

Your primary focus will be winning recurring digital growth engagements, including SEO, AI discoverability, paid acquisition and conversion improvement. You will also sell website redesigns and digital platform projects, identifying opportunities for ongoing services where they genuinely fit the client’s needs.

You will work alongside our BDR, demand generation lead and senior brand, web and digital specialists. You will have support with technical discovery, solution design and delivery estimates, while remaining accountable for moving each opportunity forward.

This is an individual contributor role with direct responsibility for new business revenue.

WHAT YOU WILL DO

Lead commercial discovery

• Understand the prospect’s business model, growth priorities, current performance and reasons for considering change.
• Establish business fit, investment expectations, stakeholders, buying process and timing.
• Identify the commercial impact of the problem and build a credible case for investment.
• Qualify opportunities carefully and identify when an engagement is unsuitable.

Sell recurring digital growth services

• Translate digital challenges into clearly scoped, commercially relevant engagements.
• Explain how search visibility, AI discoverability, paid acquisition and website conversion connect to business outcomes.
• Work with our digital team to agree realistic objectives, deliverables and measurement.
• Identify expansion opportunities within existing Madcraft accounts alongside the account and delivery teams.

Win web and digital platform projects

• Lead commercial conversations around website redevelopment, B2B commerce and customer platforms.
• Bring in web and technical specialists at the right stage.
• Coordinate proposals that address the client’s actual priorities, decision criteria and budget.
• Identify appropriate ongoing support and growth opportunities following a project.

Own the sales process

• Present proposals and lead pricing, objection handling and commercial negotiations.
• Agree clear next steps and decision dates with prospects.
• Maintain momentum across multiple stakeholders and longer sales cycles.
• Coordinate approvals and contracts with the COO.
• Provide delivery teams with a complete handover of the agreed scope, outcomes and commitments.

Maintain a reliable pipeline

• Keep Pipedrive accurate, including opportunity values, stages, next actions and expected close dates.
• Provide evidence-based forecasts and explain risks early.
• Give the BDR and demand generation lead feedback on lead quality and conversion.
• Develop selected opportunities through referrals, relationships and targeted account outreach.

WHAT WE’RE LOOKING FOR

• At least four years of B2B sales experience, including direct responsibility for closing business.
• Demonstrated success selling recurring digital marketing, SEO, web, agency, consulting or closely related services.
• Experience selling project-based engagements alongside recurring services.
• Clear examples of quota performance, contract values, sales cycles and your personal contribution to wins.
• Strong discovery, proposal presentation, negotiation and follow-up skills.
• Confidence speaking with marketing leaders, business owners and senior executives.
• The ability to explain technical services in straightforward commercial terms.
• Consistent CRM discipline and realistic forecasting.
• Based in the United States and available during agreed US customer hours.

You do not need to be a technical delivery specialist. You do need to ask good questions, understand the services you sell and work effec…