Web Business Specialist - Remote
- Source: Workday
- Blue Cross Blue Shield
- Remote
- Columbia
- Full-Time
- Senior
Job Description
Summary
We’re hiring a Web Business Specialist to help manage and improve our enterprise websites, portals, and digital experiences. You’ll update web content and proactively review it to ensure it meets our standards and remains consistent, compliant, accessible, and high quality. This role requires strong attention to detail and a proactive approach to site quality. You’ll build practices and schedules for routinely monitoring our sites, determine the specific actions needed to address issues, and see those actions through to completion. You’ll work closely with business and technical teams across the organization to deliver effective digital experiences and support reporting and information needs. Success in this role will require the ability to coordinate across teams, follow through on priorities, and help keep our digital properties accurate, reliable, and useful for the people who depend on them.
Preferred requirements:
Experience managing enterprise websites, portals, or digital experiences in a content management system (CMS), preferably Adobe Experience Manager (AEM).
Strong documentation and knowledge management skills, including creating training materials, operational guides, and process documentation and communicating technical concepts to non-technical stakeholders.
Familiarity with AI-enabled productivity tools, responsible AI practices, and emerging digital experience technologies.
Experience applying website standards, including accessibility guidelines (WCAG), SEO/AEO best practices, and conducting quality assurance reviews of digital content and websites.
Experience using digital quality and performance tools such as Siteimprove, SwiftType, Google Analytics, Adobe Analytics, or similar platforms.
Strong organizational and project coordination skills, with the ability to work independently and across multiple teams.
Strong problem-solving skills with a focus on operational efficiency and customer experience.
Description
Location: This position is full time (40 hours / week) Monday - Friday in a typical office environment. You will work an 8-hour shift scheduled during our normal business hours of 8:00AM-5:00PM. This position is fully remote
What You’ll Do:
- You will support internet/intranet development and content for the division/department and assess web business needs/problems and identify revenue generating opportunities using web design knowledge and research to help develop business strategies. You’ll also evaluate competitiveness with other related businesses or websites and recommend sales channel, strategic partners and marketing opportunities.
- You’ll serve as the lead for web teams from the creation of project/scope documents through testing and implementation and work with information systems to ensure that business needs are met. You will also serve as a customer liaison with information systems to develop appropriate web-mainframe interfaces.
- You will design and produce multimedia presentations from concepts to completion. You’ll analyze web problems and collaborate with information systems on critical issues and assist in problem resolution.
To Qualify for This Position, You’ll Need:
- A bachelor’s degree OR
- 4 years of job-related work experience.
- 2 years of experience in internet/intranet website design or maintenance or social media strategy, including related business writing experience in a creative environment.
- Intermediate knowledge of internet/intranet technologies and website content design.
- Good business writing, editing, time management, organizational and multi-tasking skills.
- Strong analytical and communication skills. Knowledge of Microsoft Office applications.
We Prefer You to Have:
- Experience managing enterprise websites, portals, or digital experiences in a content management system (CMS), preferably Adobe Experience Manager (AEM).
- Strong documentation and knowledge management skills, including creating training materials, operational guides, and process documentation and communicating technical concepts to non-technical stakeholders.
- Familiarity with AI-enabled productivity tools, responsible AI practices, and emerging digital experience technologies.
- Experience applying website standards, including accessibility guidelines (WCAG), SEO/AEO best practices, and conducting quality assurance reviews of digital content and web…
Skills
- adobe-experience-manager
- aem
- siteimprove
- google-analytics
- adobe-analytics
- workday
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