Shopify Design Specialist - UX, UI

Job Overview:

Are you an expert Shopify Design Specialist with a knack for tailoring distinct user journeys for both B2B trade buyers and B2C consumers?

Our client is seeking a creative lead with at least 3 years of Shopify experience —including Shopify Plus theme customization (Liquid, sections, blocks) and advanced UX/UI design in Figma —to shape the end-to-end look and feel of two high-impact websites. In this hands-on role, you will establish the structural standards, navigation, and page templates that streamline purchasing for safety managers and everyday shoppers alike. If you bring a strong portfolio and a deep understanding of trade purchasing behaviors, this is your opportunity to own and elevate two major ecommerce experiences from the ground up.

Client Overview:

The client is a UK family business supplying PPE, workplace safety products, and workwear across the UK and Ireland, with a growing presence in Europe and beyond.

They sell direct to businesses, through reseller and distribution partners, online, and through marketplaces. Their range includes safety knives, gloves, safety footwear, workwear, hi-vis, eye and respiratory protection, first aid, and spill control, alongside own-brand products and specialist brands. They aim to help businesses work more safely and need websites that reflect that standard.

Schedule:

Part-time, UK Time zone

Responsibilities:

Core Site Design & System Maintenance:

• Design and maintain the Shopify Plus themes, including homepage, navigation, collection pages, product pages, search, cart, and checkout.
• Build a clear site structure and category navigation for a large, technical product range.
• Create and maintain a consistent design system (templates, sections, components, and brand styles) that the web team can build from.
• Ensure both sites work properly on mobile, load quickly, and meet accessibility standards.
• Work with the sales and marketing teams to ensure messaging, written content, and imagery suit each audience.
• Use analytics, heatmaps, and customer feedback to find areas for improvement.
• Test changes (including A/B testing where applicable) and measure the impact.
• Stay updated on Shopify features and apps, recommending impactful enhancements.

B2B Trade Site:

• Design a site built around trade buyer behaviors: quick ordering, reordering, account pricing, bulk quantities, and multiple users per account.
• Make technical information easy to find, including standards (EN ratings), spec sheets, sizing, and compliance details.
• Design clear conversion routes such as requesting samples, booking a site visit, or arranging a product trial.
• Support account features including customer-specific pricing, quotes, order history, and payment on account.
• Design dedicated pages to support reseller partners, such as trade enquiries and partner information.

B2C Consumer Site:

• Design a simple, confident shopping experience for individuals and small teams.
• Craft product page structures around benefits and use cases, not just specifications.
• Streamline the path from browsing to checkout.
• Leverage reviews, trust signals, and clear delivery/returns information to build buyer confidence.

Requirements:

• At least 3 years of experience designing Shopify sites with a strong portfolio.
• Experience with Shopify Plus, including theme customization (Liquid, sections, and blocks).
• Experience designing B2B ecommerce or a clear understanding of trade purchasing behaviors.
• Strong UX and UI skills using Figma or similar design tools.
• A keen eye for how written content, layout, and imagery work together.
• Comfort using analytics tools (Shopify reports, GA4) to drive design decisions.
• Highly organized and self-motivated, with the ability to manage workloads remotely and communicate clearly with a UK-based team.

Qualifications:

• Experience with Shopify B2B features (company accounts, price lists, payment terms).
• Proficiency with HTML, CSS, and JavaScript.
• Experience with system integrations such as inventory management (Cin7 or similar), HubSpot, or Xero.
• Experience managing large product ranges or technical/industrial products.
• Knowledge of SEO best practices and site performance optimization.
• Industry experience in PPE, industrial, trade, or B2B distribution.

How Success Will Be Measured (First Year):

• Both sites successfully redesigned and live, optimized for their respective audiences. -…