Lead Product Designer, Growth Platform

Overview Working at Atlassian Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.

Responsibilities About the role Atlassian is looking for a Lead Product Designer to join the Growth Platform team, the organization responsible for Atlassian’s front door: www.atlassian.com

Millions of teams visit our website to discover Atlassian and find the products and solutions that can help them work better. We’re evolving that experience from a collection of standalone pages into cohesive, end-to-end customer journeys grounded in clear customer intent and JTBD, and shaped by AI-first experiences.

As a Lead Product Designer, you’ll play a critical role in defining that future. Partnering with another Lead Designer, Product Management, Engineering, Content, and Growth Analytics, you’ll lead both strategy and execution across some of our highest-impact growth experiences.

You’ll put design in the driver’s seat: shaping the evolution of our website and design system, establishing a high bar for visual and interaction craft, and creating experiences that improve engagement, activation, and long-term customer value.

What You’ll Do You’ll work across the Growth Platform portfolio, setting direction and leading design across several core areas:

• Modernization & craft leadership: Elevate the overall look, feel, and narrative of our website to reflect a modern, premium, AI-first technology company. Set an exceptional bar for visual hierarchy, typography, motion, grid systems, responsive design, and interaction quality. Help evolve our website design system to create greater cohesion, quality, and scalability across the experience.
• User engagement & activation: Design innovative landing, discovery, and onboarding experiences that communicate product value, capture customer intent, and turn interest into meaningful product engagement. Use experimentation and customer insights to improve conversion and early-lifecycle activation.
• Journey-led architecture & JTBD: Help shift our website strategy from disconnected pages and templates toward cohesive, intent- and persona-driven journeys. Architect experiences that guide customers seamlessly from discovery and evaluation through trial, adoption, and deeper engagement with Atlassian.
• AI-powered experiences & ways of working: Explore how AI can reshape both how customers discover Atlassian and how we design and build for them. Design for emerging AI-powered discovery and answer-engine experiences, ensuring Atlassian’s products and content are structured and experienced effectively across generative search surfaces. Partner closely with Engineering to prototype new AI-first experiences and evolve the tools and workflows we use to rapidly design, test, and publish experiences on the site.
• Cross-functional influence & mentorship: Partner with leaders across Design, Product, Engineering, Marketing, Content, and Analytics to shape strategy and champion a design-led approach to growth. Mentor other designers, elevate the quality of critique and decision-making, and help raise the craft bar across the broader Growth organization.

Candidate Profile What You Bring You have 10+ years of product design experience , with a track record of leading complex, high-visibility web or digital product initiatives from strategy through execution.

• Exceptional visual & interaction craft: You bring an exceptional craft bar and a strong point of view on contemporary digital experiences. You’re highly skilled in visual design, typography, spatial layout, motion and micro-interactions, responsive design, and design systems, and you know how to turn those elements into experiences that feel cohesive, distinctive, and polished.
• AI-first prototyping & tooling: You’re comfortable using AI as part of how you think, design, and make. You have experience prototyping in code and using AI-powered tools to move quickly from ideas to working experiences. You are familiar with generative UI, AI-assisted workflows, personalization, and designing AI-native experiences.
• Journey-driven systems thinking: You think beyond individual pages and features, designing interconnected experiences and scalable frameworks grounded in c…