Volunteer Brand Identity Designer - Volunteer

We’re looking for an experienced graphic/brand designer to volunteer 8–12 hours over 4–6 weeks to establish a clear, confident visual identity. The role is remote, flexible, and ideal for someone who enjoys shaping a mission-driven brand for a 50+ audience.

What difference will you make?

This volunteer designer will give Advantages of Age the visual foundation we currently lack. Our content and tone are strong, but our design language is flat and generic, which undermines our “punks of ageing” positioning and reduces impact with our 50+ audience, partners and sponsors.

The role will help us by

• Creating a clear, distinctive brand identity that reflects our bold, non‑stereotypical approach to ageing and makes us instantly recognisable across our magazine, website, events and awards.
• Improving the website’s look and feel so it is more engaging, accessible and legible for older users, increasing time on site, trust and conversions (e.g. newsletter sign-ups, event tickets, award entries).
• Providing a simple, usable brand system (colours, type, icons, imagery style, logo rules) and a short style guide, so our small team and future volunteers can produce consistent, professional materials without needing specialist design skills.
• Strengthening our presence ahead of key milestones, especially our October conference and future awards cycles, by giving us a cohesive visual language to use in promotional materials, sponsor decks and media coverage.

In short, this role will turn our strong mission and content into a coherent, confident visual brand that better serves older people, supports growth and amplifies our influence on how society talks about ageing.

What are we looking for?

We’re looking for a brand/graphic designer with at least 3 years’ professional experience who can turn our “punks of ageing” mission into a clear, confident visual identity and apply it to our website.

Essential Skills And Experience

• Brand identity and web design – Proven experience creating simple, cohesive brand systems (colour, typography, icon/illustration style, imagery) and applying them to websites.
• Strong visual craft – Excellent typography, layout and visual hierarchy skills, with a portfolio that shows clean, modern, purposeful design.
• Professional design tools – Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent professional tools.
• Communication and collaboration – Ability to work from a brief, ask clarifying questions, present options clearly and iterate based on feedback.
• Reliability – Comfortable working remotely, managing their own time and meeting agreed deadlines.

Desirable (but Not Essential)

• Experience designing for older audiences (50+) or community/non‑profit organisations.
• Understanding of accessibility and legibility considerations for web design.
• Interest in ageing, culture, creativity or social impact.

Personal qualities

• Enthusiasm for our mission and a genuine interest in challenging ageism.
• Proactive, solutions‑focused and comfortable in a small, fast‑moving team.
• Able to balance creativity with practicality, creating a system that a non‑design team can use confidently.

The most important qualities are a strong brand/portfolio, clear communication and the ability to deliver a simple, usable visual system on time.

Remote

What will you be doing?

Key responsibilities

• Work with the founder to understand Advantages of Age’s mission, audience (50+) and “punks of ageing” positioning, and translate this into a clear visual direction.

• Develop a simple, cohesive brand identity system, including

• Colour palette suited to web and accessible for older users
• Typography hierarchy and type scale
• Icon/illustration style and imagery guidance

• Basic logo usage rules and any needed refinements

• Apply the new identity to the website, focusing on

• Homepage and key templates (e.g. article, event, awards pages)

• Core UI elements (buttons, cards, section styles, navigation)

• Produce a lightweight brand/style guide (1–3 pages) so future content and campaigns stay consistent.
• Provide an organised asset pack (web-ready files) that the team can use across the site, social media and event materials.

Key deliverables (by early October)

• Brand identity system (colours, type, icons/illustration, imagery style, logo usage).
• Updated website look and feel for homepage + key pag…