Lead Digital Designer

At The Natural Dispensary, we are dedicated to enhancing the well-being of our customers through natural health products. Servicing qualified healthcare professionals and their clients throughout the UK, Europe and rest of the world for over 18 years. We believe in the power of nature and are committed to creating a positive impact on our community and the environment.

We are proudly a family founded company, employing over 100 people within our local community. Currently we are undergoing our BCorp application and are dedicated to continuing to improve our company culture, how we practice and reduce our impact.

We’re now entering an exciting phase of evolution: enhancing systems, strengthening relationships, and growing sustainably. Growth for us means more than revenue it’s about empowering our people, elevating our service, and deepening our practitioner community.

About the Role

This role is a broad role that will own the visual output across our digital channels and printed materials, setting the standard for how our brand shows up, and art-direct external partners who support us. It will work closely with our marketing, brand and commercial teams and have responsibility for leading the design craft across the business and managing the external designer or agency who produces our quarterly magazine. The business is in the middle of a significant digital transformation, rebuilding our ecommerce platform, sharpening our brand and rethinking how we show up for the practitioners we serve. This role sits right at the centre of that.

Key Responsibilities:

Digital design

• Lead the visual design of our new ecommerce platform -UI, page templates, product and category experiences, and the design system that keeps it consistent as it grows
• Design the website day to day: landing pages, campaign creative, merchandising and seasonal trading moments
• Design our email programme - modular, reusable templates plus campaign creative that holds up across clients and devices
• Create social and digital advertising assets at the pace those channels need
• Design mobile-first and responsive, with accessibility built in rather than retrofitted
• Work with the Digital & Growth Lead on conversion-focused design, producing variants for A/B tests and iterating on what the results show
• Improve the user experience across our digital touchpoints, balancing how things look with how well they work
• Combine copy, imagery and video into designs that flow and feel considered
• Set and evolve TND’s digital design standards so the brand scales across every screen

Print and brand

• Design practitioner literature and product catalogues
• Create graphics for trade shows and events
• Art-direct our quarterly magazine - briefing, managing and quality-checking the external designer or agency who produces it
• Prepare artwork for print and work with printers through to press
• Apply and evolve TND’s brand guidelines across every touchpoint, digital and print, bringing fresh thinking to how they develop

Working across the business

• Brief, manage and quality-check external design suppliers and freelancers
• Work with marketing, commercial and buying teams to turn business goals into design that delivers them
• Balance recurring print deadlines against ongoing digital work, and flag early when priorities collide

Other

• Provide ad hoc support to wider marketing team
• Other duties that would be reasonable and in line with skills, experience and capabilities.

About You:

Essential

• Demonstrable commercial design experience spanning both digital and print
• A portfolio showing strong typography, layout and brand application
• Confident across Adobe Creative Suite, particularly InDesign, Photoshop and Illustrator, plus Figma or a similar interface design tool
• Genuine production artwork experience: bleed and trim, CMYK and spot colour, die-lines, pre press and proofing, and dealing with printers directly
• Experience applying and evolving an established set of brand guidelines
• Comfortable briefing and art-directing external designers or agencies
• Strong time management – ability to hold and manage continuous digital work, alongside recurring print deadlines

Preferred

• Editorial or publication design - magazines, catalogues or other long-form layout
• Motion graphics and video editing (After Effects, Premiere Pro)
• A working understanding of HTML and CSS
• Experience designing for ecommerce, i…