Employer Brand Designer & Multimedia Producer

Job Summary

The Employer Brand Designer & Multimedia Producer brings the organisation s employer brand and Employee Value Proposition (EVP) to life through compelling visual design, multimedia content and creative storytelling. Working within HR and in close partnership with Employer Brand, Talent Acquisition, Communications, Marketing and other stakeholders, the role leads the creative execution of employer-brand initiatives across digital, social, recruitment and internal channels. The role combines graphic design, multimedia production, motion graphics, video and brand stewardship to deliver a consistent, distinctive and high-quality employee and candidate experience.

Key Responsibilities

Creative & Graphic Design

• Lead the graphic and creative design of employer-brand communications, campaigns and experiences.
• Translate the EVP and employer-brand strategy into engaging and distinctive visual concepts.
• Design creative assets for recruitment campaigns, social media, careers websites, events, presentations, internal communications and other employer-brand touchpoints.
• Create infographics, illustrations, animations and visual storytelling assets that make complex information engaging and easy to understand.
• Develop creative concepts from initial brief and ideation through to final production.
• Adapt creative assets for different audiences, markets, formats and digital channels while maintaining brand consistency.

Video, Motion & Multimedia Production

• Create and edit video, motion graphics, animation and multimedia content that showcases the organisation, its people, culture, career opportunities and EVP.
• Produce engaging employee stories, testimonials, recruitment videos, social content, campaign assets and other multimedia experiences.
• Manage multimedia production from concept and storyboarding through editing, post-production and final delivery.
• Optimise video and multimedia assets for different digital platforms and formats.
• Explore new creative formats and production techniques to continually evolve employer-brand storytelling.

Visual Identity & Template Management

• Build, maintain and continuously improve a suite of employer-brand visual templates that enable consistent and efficient content creation.
• Develop templates for social media, presentations, recruitment campaigns, job marketing, events, digital content and other recurring requirements.
• Ensure employer-brand visual standards remain aligned with the broader corporate brand while addressing the specific needs of talent audiences.
• Provide guidance to stakeholders on the correct application of employer-brand templates and visual assets.

Creative Quality & Brand Governance

• Ensure creative quality control across employer-brand materials and campaigns.
• Review creative outputs for visual quality, consistency, accessibility, accuracy and alignment with brand standards.
• Act as a guardian of the employer-brand visual identity, helping ensure a coherent candidate and employee experience across channels.
• Establish practical creative standards and guidelines that enable teams and partners to produce consistently high-quality work.
• Provide creative direction and constructive design feedback to internal stakeholders and external partners where required.

Digital Experience Support

• Partner with the Digital & Experience Specialist and other stakeholders to support the visual design of careers websites, campaign landing pages and other digital experiences.
• Provide website and digital design expertise when required, including page layouts, visual assets, graphics, banners, icons and multimedia components.
• Apply UX and digital-design principles to ensure employer-brand creative works effectively across desktop and mobile environments.

EVP & Employer Brand Projects

• Support EVP and employer-brand projects from a creative and design perspective.
• Translate EVP themes, employee insights and employer-brand messaging into visual systems and campaign concepts.
• Develop creative approaches that communicate the employee experience authentically and resonate with priority talent audiences.
• Support employer-brand launches, activations, recruitment campaigns, events and internal engagement initiatives.
• Contribute creative thinking and visual expertise during project development and campaign planning.

Digital Asset & Visual Standards Management

• Manage the internal creative asset library, ensuring employer-bra…